Vice President of Marketing and Growth, Axios
$190-230k
Salary dependent on location
News media company
Job no longer available
News media company
501-1000 employees
Job no longer available
$190-230k
Salary dependent on location
501-1000 employees
Company mission
To get you smarter, faster on what matters.
Role
Who you are
- Minimum of 15 years experience in digital marketing, including managing a multi-million dollar budget and high-functioning team
- Expertise in building strategies and executing full-funnel marketing including:
- Scaling media products across a large existing base
- Promotion of multiple products such as newsletters, podcasts, website, videos, events, etc
- Originating partnerships to elevate brand awareness via trade, barter and paid initiatives
- Creative thinker who is able to switch from data-heavy scenarios to developing creative, unique campaigns successful in driving audience growth
- Track record of communication with executive-level stakeholders and cross-functional peers, especially editorial and product/technology
- Experience collaborating with editorial teams to ensure alignment between content creation and audience development strategies
- Strong analytic skills and familiarity with audience segmentation
- Experience in AdTech/MarTech, digital marketing or advertising within a media company
- Has participated in the planning, implementation, and management of marketing analytics platforms and technologies including the improvement of LTV
What the job involves
- We are seeking a Vice President of Marketing and Growth to drive audience growth and value in Axios National, Local and new products
- This leader will take our existing audience of 3M+ newsletter subscribers and 20M+ website visitors to new heights
- Go deeper - This role will lead strategy and execution in three areas:
- 1) Drive audience growth through paid and organic channels
- Guide the evolution of our acquisition goals and tactics as social, search and AI disrupt the media and marketing landscape
- Optimize our funnel and customer lifecycle to improve conversion, retention and LTV
- Implement a robust measurement framework to track key performance indicators related to audience growth and LTV
- 2) Be the center of excellence on audience
- Own the definition of our target audience including personas and segmentation
- Establish an audience data strategy to enrich our knowledge and insights about audience, including third-party partnerships
- Oversee subscriber databases and lists, working with the technology org to prioritize necessary tools and infrastructure
- Partner with the data and insights team in the technology organization to surface actional recommendations and strategies
- Advocate for the reader / audience within leadership, ensuring balance with other priorities
- 3) Amplify the Axios brand
- Lead our external comms / PR team to highlight Axios journalism and business
- Develop strategies to grow brand awareness through paid marketing, organic channels and partnerships
- Create processes and standards to ensure consistent brand voice and identity
Our take
Axios is a digital news site covering business, tech, politics, and media trends, with a focus on smart and efficient coverage. Much like rival comparable sites The Economist and Politico, it’s also diversified its media to include podcasts, newsletters, and a mobile app. Whilst it remains a major national and international news outlet, it’s also pursuing a new avenue to help shore up its position: local news.
Local news outlets have been in sharp decline over recent years: it’s too costly, with too little revenue. Axios’ plan is to opt instead for local newsletters. They’re highly advertiser-friendly, and the model itself is exceptionally scalable. So Axios may succeed where traditional efforts by other outlets like The Huffington Post (and countless local outfits) have failed.
Axios was previously held up as an exception to the mergers and acquisitions that other news outlets were enduring to weather the decline of print media. However, in order to fund the expansion into local news, Axios has been acquired by the global conglomerate (and previous investor in the company) Cox Enterprises. This is good news - Cox Enterprises owns and protects local newspapers in Ohio, and looks set to be a hands-off and values-aligned new Axios owner. In 2025, it was announced that OpenAI would be funding Axios's expansion into new US territories, suggesting even more growth on the horizon.
Steph
Company Specialist at Welcome to the Jungle
Insights
60% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2019
$27m
SERIES C
Nov 2017
$20m
SERIES B
Total funding: $57m
Company benefits
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
- OneMedical membership, including tele-health services
- Personal health advocacy resources through HealthAdvocate
- Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
- Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
- Increased work flexibility for parents and caretakers
- Virtual company-sponsored social events
- A strong and positive work environment
- A commitment to an open, inclusive, and diverse work culture
Company HQ
Radnor - Fort Myer Heights, Arlington, VA
Leadership
Jim VandeHei
(Co-Founder & CEO)Previously a Reporter for the Wall Street Journal and Washington Post, they then went on to found Politico and serve a decade as its CEO.
Mike Allen
(Co-Founder & Executive Editor)Spent nearly a decade as Politico's Chief White House correspondent before co-founding Axios in 2016.
Roy Schwartz
(Co-Founder & President)CEO of Axios HQ. Spent time as a partner at The Gallup Organization, then as VP and ultimately CRO of Politico.
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