Social Media Manager, Bitfinex

Salary not provided

Mid and Senior level

Remote from Canada, Europe, UK, US

Digital asset trading platform

Open for applications

Digital asset trading platform

201-500 employees

FintechB2CB2BCryptocurrencyTrading

Open for applications

Salary not provided

Mid and Senior level

Remote from Canada, Europe, UK, US

201-500 employees

FintechB2CB2BCryptocurrencyTrading

Company mission

To give users the ultimate cryptocurrency trading experience.

Job

Company

Role

Who you are

We are looking for an experienced social media manager who understands our company, as well as trading and financial and crypto markets, and can speak in the language of professional and institutional investors
The successful candidate will be able to bring our values and campaigns to life across our social media channels
3-5 years of work experience in social media management and/or strategy in technology, finance or media
Demonstrated self-starter, with the ability to work in a team environment with minimal oversight
Strong English communication skills, both written and verbal (only applications in English will be accepted)
Experience prioritising tasks, managing deadlines, adapting with changing priorities, and balancing short-term needs with long-term strategic initiatives
Proven ability to work in multidisciplinary teams with copywriters, designers, customer support, product managers, etc
Ability to deal with negative sentiment diplomatically, and convert detractors to supporters
Ability to use data to communicate and report how social goals, strategy and results, relate to wider business aims
Ability to work with visuals, simple gifs, PS assets, videos, etc

What the job involves

The social media manager will be responsible for planning, coordinating, and implementing social media campaigns and community growth strategies for Bitfinex
You will develop and execute a social media strategy for Bitfinex that develops our presence and identity with the aim of bringing higher levels of engagement and trust among our customers and followers
We are the Original Bitcoin Exchange, with a deep belief in the financial freedom provided by Bitcoin, and the time-tested, battle-hardened technology that underpins it. As one of the oldest exchanges,, we are the home to some of the largest institutional and professional investors in the market, who trust our resilience, our infrastructure and the integrity of our markets
We are not a platform primarily focused on retail, though all customers are welcome, however our customers are here because they value our longevity and professionalism
The social media manager will develop campaigns that speak to this audience, engages them in the issues that matter to them and can highlight who and what Bitfinex is, showcasing our campaigns and supporting all the initiatives of the Bitfinex marketing team
You will monitor and regularly present project updates and reports to the senior team and the wider marketing team, and will be assessed on your ability to increase engagement and growth across all our social media platforms
You will be expected to regularly review the efficiency of campaigns and discover new ways to optimise their growth. You will also be expected to understand the latest trends within the market
Develop and implement social strategies that drive community engagement and increase Bitfinex brand awareness and user acquisition
Conceptualize, categorize, visualize, edit and execute every piece of social content that goes out
Create and manage social distribution plans and schedules that align with wider marketing and business efforts
Define and track key performance indicators and use these to report on your strategies and campaigns to the rest of the team and management on a weekly basis
Put our community first, always. Make a positive impact in the hearts of our direct supporters and the larger community
Create synergies with the PR team to initiate joint projects which feature a high integration of social
Network with industry professionals and influencers through social media outreach and leverage these relationships to benefit our PR and marketing efforts
Work with our product team to surface valuable customer feedback which can inform new product developments
Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches

Our take

Since its 2012 founding, Bitfinex has consistently been one of the world’s largest crypto exchanges, supporting over 150 currencies and offering multiple trading options. Its popularity is largely down to how user friendly it is for all levels of trader, from beginner to pro.

For all its popularity, it’s impossible to ignore the controversies the company has faced, along with its sister currency Tether. This includes hacking, a highly publicized settlement over an alleged $850 million loss cover-up, and its involvement in a shadow banking operation which landed the perpetrator 6 years in prison.

It’s also worth noting however, that bad press has dogged a lot of major players in the crypto world. Bitfinex’s supporters don’t seem to have been swayed by the headlines, and the company continues to move on. In 2022, it gained access to the Single Euro Payments Area (SEPA), and the company is hoping to gain regulatory approval and licensing around the world.