Product Marketing Manager, api.video
£60-80k
Platform for online video developers
Job no longer available
Platform for online video developers
21-100 employees
Job no longer available
£60-80k
21-100 employees
Company mission
To empower product builders to effortlessly integrate video into their applications or services.
Role
Who you are
- You have 3+ years of experience in product marketing within a B2B SaaS-based technology company
- You have experienced a start-up environment and worked with developer audiences
- You have strong interpersonal communication skills and can communicate clearly with internal and external stakeholders
- You have experience with technical personas - developers, DevOps, PM, CTOs
- You have a proven track record of planning and executing successful product launches, go-to-market strategies, and leading cross-functional initiatives
- You have excellent qualitative and quantitative analysis capabilities
- You have the ability to articulate complex technical concepts to a broad range of technical and business audiences in simple, compelling English
- You have advanced copywriting and the capacity for synthesis
- You have a proven track record of performing well within a fast-paced, collaborative, and flexible environment of a high-growth internationally distributed technology company
- You are well-organized and have excellent project management skills
- You are native or fluent in English
What the job involves
- As our Product Marketing Manager, you will help drive revenue through end-to-end product marketing planning and execution
- Reporting to the Head of Marketing, you will partner closely with the product, sales, CS, and growth team and to craft targeted messaging, reaching both developers and decision-makers
- You’ll own and execute product launches and releases and help optimize the product feedback loop
- Own the GTM strategy, mapping out core developer persona and journeys, developing messaging & positioning, use cases, competitive intelligence and launch strategy
- Develop a deep understanding of complex and technical content to support our marketing channels
- Become an expert of our product and our market using industry reports, surveys, interviews, product usage data, customer feedback etc
- Develop value propositions and narrative messaging for our targeted audience (technical such as developers and less technical such as Product Managers) from the website to case studies, competition guides, blog posts etc
- Own release materials (emails, landing pages, website update, blog posts, videos, PR.) from end to end - marketing process, strategic planning and execution of product launches in a way that maximizes market impact and adoption, and analyzing launch performance to identify opportunities of improvement
- Organize training to empower the CS team on how to articulate the value proposition to users and prospects
- Track and analyze competitors and users, product and industry data, and trends, creating and updating data-driven sales enablement collateral
- Analyze feedback and insights to improve what we do and win and retain customers, precise tracking and reporting success
- Understand and document our ICP and buyer's process, including where they get information and the who, what, when and why behind their decisions
- Work collaboratively with every team in the company (e.g. product, growth, CS, etc.) and be a resource to support their initiatives as well as your own
- Identify high-impact projects that will help the team and company achieve ambitious goals
Our take
As the demand for video content from consumers continues to surge, numerous companies find it challenging to keep pace. Addressing this challenge, api.video simplifies the process for businesses to establish online video communications at scale.
Api.video's software allows businesses and institutions, such as universities, the ability to convert plain text and photos into engaging videos. This not only boosts audience engagement but also streamlines the tasks of developers, allowing them to focus on more critical responsibilities.
Despite facing competition from various livestreaming-as-a-service (LaaS) providers like MUX, api.video has substantial funding to its name. The financial backing positions the company for expansion of its international teams, enhancing its competitiveness in the global market. Moreover, it aligns with the company's ambitious plan to establish a video-first edge infrastructure on a global scale.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Dec 2022
$12m
SERIES A
Jul 2022
$12m
SERIES A
Total funding: $29.8m
Company benefits
- A flexible working day; we are results over presence oriented
- Work from anywhere; whether it's at the comfort of your own home, our office in Bordeaux or at a co-working space (monthly allowance)
- Personal growth; we invest in your career development, you will have up to 1,000EUR per year of allowance for any training, events, and/or materials that can help you further develop your skillset
- A functional workstation setup at home; we contribute to the purchase of equipment
- Moment of cohesion with your team organised throughout the year either virtually or physically
- As you'll be contributing to the company's success, we offer stocks
Company HQ
Chartrons, Bordeaux, Nouvelle-Aquitaine
Leadership
Cédric Montet
(CEO)Previously served as CEO of online video company LIBCAST.
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