Go-To-Market Lead, Speak
European Union
English language learning app
Job no longer available
English language learning app
201-500 employees
Job no longer available
201-500 employees
Company mission
To teach the next billion people English and become the de facto way people learn languages.
Role
Who you are
- Generalist marketer with strong enough technical skills to think about campaigns, channels, and priorities quantitatively
- At least 7-10 years of experience in tech startups in a growth or marketing role, ideally growing a foreign company or product domestically in the EU
- Proficient in analytics and using insights to inform decision-making, especially in the context of marketing and attribution
- Spent substantial time in target market, developing an understanding of local culture and needs, though not a hard requirement to be located there currently
- Collaborative mindset and can partner effectively with other teams across markets and disciplines
- Strong leadership qualities with the ability to build high-performance teams
- Fluent in verbal and written communication skills in both English and at least one local language
- Willing to travel as needed to HQ (San Francisco, CA) and other offices
- Passionate about the problem and mission we're trying to solve
What the job involves
- As go-to-market lead for the EU region, you will be responsible for growing our consumer business, launching new markets and leading marketing both in terms of strategy and hands-on execution
- Speak has quickly become one of the top language learning apps in Asia, with hundreds of thousands of paying subscribers across multiple markets
- We’ve begun replicating this success at a smaller scale across markets in Europe, especially in France and Spain, and are looking for a leader to level up execution in this geo
- One of the main reasons for Speak’s success is our willingness to invest in local teams and a meaningfully localized approach product, curriculum, and GTM
- We’re looking for a market lead that can effectively balance local input with our centralized growth playbook
- Own growth performance of the EU market across all key metrics
- Identify the biggest growth opportunities and lead strategic initiatives for the EU market
- Develop and implement comprehensive marketing strategies to increase both brand awareness as well as more targeted user acquisition
- Help drive content creation, creative development, and localization efforts to ensure relevance in local markets
- Serve as the link between the EU team and head office in SF, collaborating with the SF marketing team and other markets to ensure alignment and leverage best practices
- Communicate market-specific product needs to HQ, work closely with product/engineering to deliver on them
- Build strong relationships with cross-functional global teams
- Establish policies that promote company culture and vision locally
- Coach, mentor, and develop team members to achieve business objectives and ensure team motivation
Our take
As the international language of business, there are many incentives for global entrepreneurs to learn English. With over 1.5 billion people actively learning English to improve their job prospects, the customer base for Speak, an AI tutor in the English language, is potentially massive.
Investors believe so too, with tens of millions of dollars raised to fund the company from a range of international firms, including Korean investors and the Silicon Valley-based OpenAI Fund. This surge of capital will help Speak develop its software and open new markets, especially in the US.
Speak is attempting to break into a highly saturated education market, and the success of learning English fluently through its platform is yet to be proven. That being said, it has the potential to become a leading tool specifically in the mobile app sector if it can prove itself as efficient and accessible as the language learning platform Duolingo.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Dec 2024
$78m
SERIES C
Jun 2024
$20m
SERIES B
Total funding: $165.9m
Company benefits
- Speak offers all the standard benefits you'd expect at a tech startup, along with stipends for commuting, fitness, and learning!
- In addition, team members are encouraged to travel between offices and we also host an annual company offsite
Company HQ
Potrero Hill, San Francisco, CA
Leadership
Connor Zwick
(CEO)Previously Advisor at Chegg Inc, CEO at coco Controller, Flascards+ and Freelance Blogger at Envato.
Salary benchmarks
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