Product Marketing Lead, Narmi
$135-180k
You will receive an equity option grant, and are eligible for performance-based cash and equity bonuses.
Digital banking APIs for financial institutions
Be an early applicant
Digital banking APIs for financial institutions
101-200 employees
Be an early applicant
$135-180k
You will receive an equity option grant, and are eligible for performance-based cash and equity bonuses.
101-200 employees
Company mission
To make world-class digital banking experiences accessible to everyone.
Role
Who you are
- 8+ years of experience in SaaS product marketing; fintech experience preferred
- Excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences
- Strong understanding of banking and financial technology trends
- Proven track record of developing and executing successful product marketing strategies
- Strong analytical skills with the ability to translate insights into actionable strategies
- Ability to work collaboratively in a fast-paced, dynamic environment
What the job involves
- Narmi’s Marketing Team sits at the center of our growth efforts and focuses on sharing Narmi's story to financial institutions across the country.
- The team drives our product positioning and spearheads go-to-market messaging. Marketing at Narmi includes Product, Content, and Events Marketing, as well as Brand Design.
- We're dedicated to broadening Narmi's exposure with Financial Institutions and ensuring that the right stakeholders receive the right messaging at the right time.
- We are seeking a dynamic and motivated Director of Product Marketing to join our team and play a crucial role in our continued success
- Collaborate with senior leadership, product and development teams to develop and implement comprehensive product marketing strategies to meet business objectives
- Craft compelling product messaging and positioning that resonate with target markets and differentiate Narmi's products in the market
- Develop and execute on a repeatable Analyst Relations and Consultant Relations program
- Conduct market research and competitive analysis to inform product strategy and positioning
- Lead cross-functional teams to execute go-to-market plans, including product launches, marketing campaigns, sales enablement, and customer adoption programs
- Develop and execute on a sales enablement strategy focused on driving product awareness, education, and improving win rates. Create tools, training, and materials to successfully sell Narmi's products
- Analyze and report on the effectiveness of product marketing initiatives against KPIs and adjust strategies as needed
- Build, mentor and and lead a high-performing product marketing team
Our take
The digitization of the banking world, led by the likes of Monzo, Wise and N26 and adopted by legacy banks threatens to leave smaller institutions behind. With over half of Americans doing most of their banking online, and just under half of the banking market share held by banks outside the top 15, Narmi is allowing its clients to close this gap.
Narmi provides cloud-based technology to credit unions, regional and community banks, allowing them to provide secure digital onboarding and e-banking to consumers and small businesses. Today, financial institutions with billions of dollars in deposits use Narmi to increase profitability, deposits, and accounts.
The company has decided to target the grassroots with whom local banks are more popular, particularly older customers who have only recently turned to digital banking. This approach has won it the confidence of Greycroft, NEA and Picus Capital who co-led its 2022 Series B funding round, and Narmi is using these funds to continue its impressive growth through a number of high-profile partnerships with the likes of Treasury Prime and First Bank.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2022
$35m
SERIES B
Feb 2021
$20.4m
SERIES A
Total funding: $55.5m
Company benefits
- 401K matching
- Medical, dental, & vision insurance
- Student loan repayment assistance
- Family planning
- Volunteering time off
- Learning and development stipend
- Fitness & extra-curricular credits
- Commuter benefits
- Work from home stipend
- Work from anywhere August
- Team events, happy hours, & celebrations
Company values
- Openness is the future - For Narmi, openness means giving our customers the ability to grow and scale for their future, and a platform flexible enough to meet the needs of any financial institution.
- Dependability is a given - Your customers need a tool that can meet their varied, demanding needs, right where they are — and Narmi surpasses expectations with an intuitive platform that that offers users everything they want, and then some.
- Rewrite the financial story - Narmi’s focus on the financial health and wellness of our end-users means building beyond traditional banking. Our products are easy and intuitive to use, empowering every user with a holistic view of their finances and giving them the information they need to live healthier financial lives.
Company HQ
NoMad, New York, NY
Articles
Leadership
Chris Griffin
(Co-founder)Studied Finance and Operations at Georgetown. Worked as a Summer Analyst at Barclays and founded Undergrad Media whilst still a student. Joined Barclays's Equity Finance Trading division, and then moved to its Equity Synthetic Trading team. Co-founded Narmi in 2016.
Nikhil Lakhanpal
(Co-founder)Studied Finance and Accounting at Georgetown. Spent 3 years at Citi as an Investment Banker before co-founding Narmi.
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