Growth Marketing Specialist, Lightspeed
3-5 days a week in office
Point of Sale & commerce platform
Posted today
Point of Sale & commerce platform
1001+ employees
Posted today
3-5 days a week in office
1001+ employees
Company mission
To bring the streets of our cities and communities to life by powering business owners with technology.
Role
Who you are
- In order to thrive in this role, you will need to be a strong team player and collaborate with the Growth Team and other Marketing and Sales departments
- 3+ years of experience managing performance focused campaigns across search, social, video, display, referral partners and affiliates
- Fluent German speaker with flawless writing skills
- Business level English proficiency
- Expert level proficiency in Google Ads, Google Analytics, Facebook / Instagram Ads, Facebook Business Manager, DV360, YouTube Ads
- Experience in using website, SEO and business analytics tools such as Looker or Tableau, Google Analytics, Salesforce or Hubspot
- Highly organized and detail oriented
- Strong cross-functional collaboration skills
- Certified in Google Ads and Google Analytics
Desirable
- Lead generation experience in a B2B SAAS environment
- Experience in a customer-facing marketing role
- Knowledge of marketing channel attribution models
- Any additional European languages
What the job involves
- We’re looking for a Growth Marketing Specialist to join our Performance Marketing team to lead the growth efforts for our DACH region
- You will plan, execute, and optimize Lightspeed’s paid media campaigns and organic efforts in order to drive sales and grow the Lightspeed DACH business
- Own the Growth targets for the DACH region
- You will plan, execute and optimize Lightspeed’s paid media campaigns and collaborate together with our SEO agency to drive leads for our SDR and Sales team
- Work with other EMEA performance marketers to share, analyze, and optimize paid campaigns to maximize Return On Ad Spend (ROAS)
- Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
- Partner with the DACH Marketing and Sales Teams to achieve monthly marketing and sales targets
- Collaborate closely with the Integrated Marketing Managers to bring to life integrated and multi-channel marketing campaigns and initiatives (example: nurture funnels, brand activations)
- Track, report, and analyze the performance across all marketing channels
- Work with the creative and brand teams to create, manage, and optimize Youtube, display, paid social and direct media buying campaigns to achieve marketing objectives
- Present weekly and monthly performance reports to the DACH Sales and Marketing teams
- Monitor trends, investigate irregularities in performance and troubleshoot ad issues that affect delivery, performance, tracking, and reporting
- Support Outbound efforts, notably via media campaigns (list warming), to optimize outreach process and pipeline management
Our take
Lightspeed provides restaurateurs and retailers with the simplest way to run their businesses at full potential. It helps entrepreneurs offer their customers positive and memorable experiences by taking care of the day-to-day management aspects of their business.
Around 75,000 businesses processing over $17 billion in transactions annually use Lightspeed’s restaurant POS software and omnichannel retail solution to manage inventory, customer preferences, sales and reporting — all from one centralised platform. Headquartered in Montreal, Lightspeeds team is distributed across North America, Europe and Asia Pacific, now serving over 150,000 locations worldwide.
Lightspeed POS maintains a unique edge over other companies of its type because it has secured the legal rights for the sole use of certain technologies. It has two registered patents in computing, calculating categories. These patents certify that Lightspeed POS is the sole owner of this intellectual property, which means that no other companies can use them.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- With Lightspeed PX, you can enjoy flexible paid time off and up to 2 months remote per year with our hybrid work policy
- Equity options, because this is your company too
- Contributions to your pension plan. Your future matters
- Training opportunities to grow your skills and career
- Health and wellness credit so you feel your best
- Time off to volunteer and give back to your community
- Interest groups, from #coffee_pals to sponsored sports teams
- Computer purchase program to get your personal Macbook
Company values
- We make it matter.
- We make it happen.
- We make it together.
- We make it human.
- We make it about the customer.
- We make it data driven.
Company HQ
Old Montreal, Montreal, QC
Articles
Leadership
Dax Dasilva
(Executive Chair)Founder of Never Apart, previously Developer of Bitmovers. Studied Computer Science, Art History, and Religious Studies at The University of British Columbia. Served as CEO for Lightspeed for 17 years until 2022.
JP Chauvet
(CEO)Co-founded Chardonnat and served as CEO of Atex and as Vice President of Sales and Marketing for both Nstein Technologies and IXIASOFT.
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