Demand Generation Manager, Airplane

$160-220k

+ Equity

Senior and Expert level

New York

San Francisco Bay Area

Developer infrastructure for internal tooling

Job no longer available

Developer infrastructure for internal tooling

21-100 employees

B2BBusiness IntelligenceSaaSDevOpsAutomation

Job no longer available

$160-220k

+ Equity

Senior and Expert level

New York

San Francisco Bay Area

21-100 employees

B2BBusiness IntelligenceSaaSDevOpsAutomation

Company mission

To provide the building blocks for engineering teams to rapidly develop best-in-class tools.

Job

Company

Role

Who you are

The ideal candidate is excited to roll up their sleeves and help with execution, is able to thrive in an early-stage environment, and has previously marketed to technical users or developers
5-10 years of work experience with at least 3 years of experience in marketing or growth roles
Strong ownership mindset and desire to work in a fast-paced environment
Prior experience leading a team
Prior experience with technical products, developer tools, or B2B SaaS startups
Prior experience marketing to developers

What the job involves

Airplane is looking for an experienced demand generation marketer to help scale our pipeline generation efforts and up-level our go-to-market strategy. You’ll report to the CEO and work with sales to deliver impact and grow our top-of-funnel
We’ve grown primarily via word of mouth to date, and over the past year we’ve started to layer on more deliberate content, ads, and event strategies to early success. We’re looking to bring on someone who can help experiment, iterate, and scale these efforts
Develop and lead Airplane’s customer acquisition strategy, which currently includes content marketing, SEO, SEM, product marketing, partnerships, and events
Partner closely with our sales team to generate sales pipeline
Set goals and develop quarterly plans for the marketing team
Collaborate with internal teams on market positioning and product messaging

Our take

One of the biggest challenges in software development is a lack of simple internal tooling, leaving teams without the tooling needed to keep business moving. Airplane’s developer-centric, code-first approach to building UIs and workflows saves ops and risk teams from being bottlenecked by an unmanaged mountain of data requests.

While platforms like Retool and Superblocks are also addressing internal tooling challenges, Airplane diverts from the typical low-code, drag-and-drop approach of creating apps by developing specialized “easy code” automation and management tools.

While the company has yet to be profitable, Airplane has effectively utilized the capital from each of its funding rounds, fueling new product releases, doubling its team, and expanding its customer base. Airplane’s products solve a small portion of the wide range of internal tooling challenges facing organizations, providing the company with an opportunity to develop a broad platform for internal tool development.

Kirsty

Company Specialist at Welcome to the Jungle

Company

Funding (last 2 of 3 rounds)

Sep 2022

$32m

SERIES B

Apr 2022

$32m

EARLY VC

Total funding: $72.5m

Company benefits

Generous budget for laptop, monitors, and other office equipment
Remote work, hybrid optional
Health, dental, and vision insurance
401k plan with matching
Unlimited vacation policy

Company HQ

The Castro, San Francisco, CA

Leadership

Ravi Parikh

(Co-Founder)

Founder of Heap Inc and former Entrepreneur in Residence at Benchmark. They are now an Angel Inventor in Champify.

Joshua Ma

(Co-Founder)

Former Entrepreneur in Residence at Benchmark and previous CTO of Benchling.

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