SEO Technical Analyst, Klaviyo
The autonomous B2C CRM
Job no longer available
The autonomous B2C CRM
1001+ employees
Job no longer available
1001+ employees
Company mission
Klaviyo is the only autonomous CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster.
Role
Who you are
- Be able to weave information together from a variety of sources to form actionable insights
- Proficiency with relational database (e.g., SQL) and statistical analysis/programming languages (e.g., R / Python)
- High-level proficiency in MS Excel with in-depth knowledge of statistical methodologies and data analysis techniques as well as an understanding of web metrics
- Strong understanding of HTML and Java Script
- Expert user with Google Analytics, Google Search Console, Google Data Studio
What the job involves
- In this role, you will help sustain and build the SEO strategy across our primary and secondary sites
- This is a critical role for our marketing team and will be expected to help drive results
- This role requires search engine optimization knowledge and a clear ability to report on business goals: audience growth, engagement and acquisition
- Build a world class marketing function that powers growth, establishes our brand and defines Klaviyo as a category creator
- Responsible for performing accurate, relevant analysis of information related to organic search in the respective market
- Creating, measuring and forecasting data and analysing impact of organic within company OKRs
- Owning tactics that help grow the organic channel, data analysis and forecasting of future growth
- Have excellent technical and analytical skills as well as the ability to present their data driven recommendations in a clear, concise, and persuasive manner
- The SEO Technical Analyst will report directly to the SEO Director and be responsible for coordinating and implementing search engine marketing for the company
- Analyze website traffic data, linking structures, codes, and content to be able to make smart recommendations to increase website traffic, the number of quality leads, and conversion rates
- Execute tests, collect and analyze data, identify trends and insights to achieve maximum return on investment
- Work closely with all facets of the organization including product management, engineering, and creative design to leverage data and analytics to drive decision making for organic search
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Meet the team
Devin Bhatia, Customer Success Manager
Our mission
Create exceptional customer experiences by providing immediate and long-lasting value, while empowering creators to own their growth.Insights
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Company benefits
- Private medical insurance
- Medical
- Dental
- Vision
- Lifestyle spending account
- Commuter benefits
- Modern Health - wellness platform
- Parental leave
- Company equity
- Employee stock purchase plan
- Mental health benefits
- Health savings account (HSA)
- Flexible spending accounts (FSAs)
- Employee assistance program (EAP)
- 401(k) plan with company match
- Flexible paid time off (FPTO)
- 13 company holidays
- Paid parental bonding leave
Company values
- Put customers first: We prioritize our customers > customers’ customers > team > ourselves. We empathize deeply with our customers by walking in their shoes and solving their greatest pain points. We start with what’s best for the customer, not what’s best for us, and work backwards, delivering experiences our customers will talk about.
- Win together: We’re one team, we get to know each other, we’re okay with conflict and willing to disagree and commit. We are honest, direct, transparent, and respectful. We seek and incorporate diverse perspectives and assume good intent.
- We’re 1% done: We’re just getting started – our greatest products, work, and achievements are in front of us. We have a beginner’s mindset – we see the opportunities to build and improve and have the ambition to go after them. We benchmark against the best, aim to beat them, and celebrate when we do.
- Know the score: We’re clear about what success is for each project and how it ladders to our overall success. Results are what matter. Working hard is required, but it’s not success. We use data and past performance to motivate our future strategy.
- Be meticulous in your craft: We seek to do work so good that people rave about it. We are rigorous, thorough and prepared. We are or expect to be the experts everyone in the world turns to.
- Move fast, no shortcuts: Speed matters. We set ambitious deadlines, we like short cycles and being first to market. We don’t skip critical steps or requirements to make a date. We’re comfortable living in the grey and making judgment calls to decide what’s required and what’s not.
- Drivers wanted: No passengers — we’re proactive and engaged, and if we see something wrong it’s our responsibility to fix it or raise the issue to its owner. Have a vision and make sure it’s compelling. No job is beneath us. If it needs to get done, we’re happy to pick it up. We use and spend resources like they’re our own.
- Stay hungry, stay humble: We are insatiably curious learners; our slopes are very high. If we don’t know something, we’re world- class at figuring it out. We take calculated risks and sometimes make mistakes — we’re not perfect. When we fail, we learn from it and improve going forward. Feedback is a gift, even if it hurts sometimes. We don’t tolerate brilliant jerks.
Company HQ
Dublin, Republic of Ireland
Articles
Leadership
Andrew Bialecki
(Founder and Co-CEO)Co-founder and Co-CEO. Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Strategy Officer)Co-founder and currently our Chief Strategy Officer. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Chano Fernandez
(Co-CEO)Chano serves as the co-CEO, leading all go-to-market functions at Klaviyo. He previously led organizations at SAP, Workday, and Eightfold.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 211 more jobs at Klaviyo