Senior Director of Marketing, Athelas

• 7+ years of experience in SaaS marketing, with a focus on Product, Content, and Sales Enablement
• 3+ years of experience managing a team—you're able to lead a distributed team with empathy and intention
• Expertise marketing to SMB and Mid-Market buyers; bonus if you’ve worked in healthcare or highly regulated spaces
• Proven experience taking a SaaS product to $100M ARR, ideally in a founder-led or high-growth environment
• Experience growing a marketing team from scratch, from IC to managing a large team
• Proven track-record of building and owning budget, delivering on the plan
• Demonstrated ability to articulate plans, drive measurable results and optimize marketing spend
• Successfully navigates and builds partnerships across different departments
• Effective communicator, reduces complex information into clear, engaging, impactful messages
• Energized by the prospects of operating in a fast-growing, ever-changing environment
• Experience across content, performance, events, and product marketing
• Strong command of a modern GTM stack: Salesforce, Hubspot, Outreach, Avoma, Canva, Figma, Arcade, and more
• Curiosity and energy—you don’t need to know AI, RCM, or RPM, but you’re eager to learn

Desirable

• At Athelas/Commure, we’re on a mission to transform healthcare operations with software that reduces administrative overhead and puts providers back in control
• We’re looking for a Senior Director of Marketing to own our marketing strategy across brand, content, product, and events—driving awareness, accelerating funnel conversion, and fueling our next stage of growth
• We're looking for a scrappy, experienced SaaS marketing leader who’s taken a product from $10M to $50M+ ARR, knows how to speak to SMB and Mid-Market buyers, and thrives in a high-velocity environment
• This role is perfect for someone who can both operate strategically and execute ruthlessly
• End-to-end marketing strategy across brand, product marketing, content, lifecycle, events, and partnerships
• Team leadership: Manage and grow a team including a performance marketer, content marketer, and events manager
• Brand execution: Bring a clear brand voice to life across all channels—we’ll hand you the foundation, you bring it to market
• Campaign ownership: Run multi-channel campaigns that convert. A/B test, attribute, and iterate
• Lead gen and attribution: Track and optimize the full funnel from website tags and demos to social, events, and partner channels
• Cross-functional partnership: Collaborate closely with Sales, Enablement, RevOps, and Account teams to align messaging and our GTM plans
• External agency management: Lead relationships with contractors and partners (e.g. video, design, podcasts)
• In your first 30 days, you’ll:
• Audit and update our existing external-facing assets (LinkedIn, Partiful, social channels)
• Finalize our brand positioning across assets and key pages
• Tally our existing lead and communication channels
• Lock down all our marketing assets that don’t meet our new standards
• By day 60, you will:
• Launch our short-form video motion with support from an external contractor
• Develop a repeatable marketing calendar with weekly content and quarterly campaigns
• Own our Fall Event/Conference motion
• By day 90, you will:
• Deliver pipeline attribution from campaigns (events, social, content, web) and optimize based on ROI
• Launch 1-2 brand new programs that drive demand among medical decision-makers (e.g. partnerships, in-person meetings, webinars, referral campaigns)
• Train our field sales team (doubling by EOY) on the power of consistent branding and unique ICP messaging