Head of Customer Acquisition, ihateironing
2 days a week in office
Laundry and dry-cleaning service
Job no longer available
Laundry and dry-cleaning service
21-100 employees
Job no longer available
2 days a week in office
21-100 employees
Company mission
To take the stress out of city living for our customers while equipping our local business partners to compete in a digital world. First stop building the worlds best laundry service.
Role
Who you are
- A problem solver and creative thinker: The ability and preference for figuring things out rather than being told what to do
- A learner. Humble enough to understand you don’t know everything but hungry enough to find the answers
- Proven track record: Previous experience in an acquisition focussed marketing role with a focus on customer acquisition, preferably in a fast-paced, digital-driven B2C environment. Must have been in a business with less than £50m in sales
- Expertise in various acquisition channels: Demonstrated experience in successfully managing at least one of PPC, SEO, paid social, referral and offline marketing campaigns.
- Leadership and communication skills: Ability to lead a team, collaborate with other departments, and effectively communicate ideas and strategies.
- Data-driven mindset: Strong analytical skills, capable of translating data into actionable insights to optimise marketing strategies.
- Person centred mindset: Deep human understanding of our customers
- Scale-up literate. Concepts such as CAC, LTV, Cohorts, Pay back periods should be second nature. Experienced and comfortable with modern SaaS tools across A/B testing, marketing automation, analytics and CRM.
- Bachelor's degree
What the job involves
- Responsible for optimisation of our existing customer acquisition channels as well testing and developing new channels. The Head of Acquisition will lead a small in-house team of channel specialists as well as overseeing any external agencies. You will be responsible for the cost effective acquisition of customers to support our continued profitable growth
- Grow the number of customers acquired while ensuring we are attracting the right customers at the right cost through a mixture of hands on channel management and support your team members to successfully optimise their respective channels
- Manage and improve experimentation process to develop new channels
- Analyse Data and Metrics: Utilise data-driven insights to evaluate campaign performance, identify opportunities for improvement, and optimise marketing efforts to achieve desired results
- Budget Management: Responsible for managing and allocating the marketing budget efficiently across different acquisition channels to drive cost-effective and high-impact campaigns
- Lead a growing team: Create a positive and supportive environment for your team. Manage and mentor two direct reports providing guidance, support, and development opportunities. Additionally, have the opportunity to expand the team further by hiring more talented marketing professionals to support the company's growth
Salary benchmarks
Our take
People can be put off from taking laundry to their dry cleaners. There's the risk clothing could be damaged, lost, or simply not cleaned properly. On top of that it’s often inconvenient, with business hours proving restrictive. ihateironing aims to solve these problems, offering a pickup and delivery service where clothes are laundered by vetted professionals and returned quickly.
Founded in 2014, ihateironing was the first dry cleaning and laundry service of its type in London. It has since grown into a significant business, cleaning a quarter of a million garments a month. Although it is no longer alone in this market (facing competition from the likes of Johnson Cleaners and LaundryRepublic), it sets itself apart with its focus on quality rather than scale. By vetting its network of cleaners and eschewing outsourcing, ihateironing has a remarkably low rate of damaged clothing and almost uniformly high Trustpilot reviews.
ihateironing is focused on sustainable growth, aiming to expand its operations across the UK as well as build on its presence in New York. Going forward its focus on the customer experience and supporting local business should help it cement its position as the UK’s leading laundry and drycleaning service and help it establish a solid foothold in the US.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jan 2016
$0.4m
SEED
Dec 2014
$0.7m
SEED
Total funding: $1.1m
Company HQ
Brixton, London, UK
Leadership
Matt Connelly
(Founder & CEO)Before founding ihateironing was Director at J's Dance Factory and Enterprise Development Manager at London Metropolitan University's Accelerator Business Incubator.
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