Demand Generation Manager, Cronofy
£64-89k
More information about location
Scheduling platform
Be an early applicant
Scheduling platform
21-100 employees
Be an early applicant
£64-89k
More information about location
21-100 employees
Company mission
To be the go-to scheduling infrastructure for high-performance companies globally.
Role
Who you are
- You’re a hands-on, data-driven B2B marketer with a growth mindset.
- You thrive in fast-paced environments, love experimenting, and are relentless about tying marketing activities to revenue.
- You’re collaborative, intellectually curious, and adept at building playbooks from the ground up.
- You’ve got some thoughts, and some hands-on experience on what Demand Generation needs to look like in 2026 (not in 2022)
- Experience: 5+ years in B2B SaaS demand generation, with a track record of driving pipeline and revenue growth, with ideally one experience marketing to technical audiences (product or developers)
- Skills: Experience across both inbound and ABM motions, strong analytical skills, and experience managing marketing tech stacks (e.g., HubSpot). You’ll likely be T-shaped - deep experience with parts of the buyer journey, with a highly versatile and quick learner approach everywhere else
- Track Record: Proven success in driving growth and ROI, not just leads
- Mindset: Results-oriented, highly accountable, and passionate about building and iterating on what works
What the job involves
- We’re looking for a Demand Generation Manager to drive pipeline growth and revenue impact by aligning marketing activities to tangible business outcomes. This is a commercially-focused role reporting directly to our Head of Marketing
- You’ll develop and execute a demand generation strategy that scales high-intent demand, optimises the buyer journey, and supports our account-based motions.
- You’ll work closely with Sales, RevOps, and the broader marketing team to ensure our activities are data-driven, experimental, and tied to measurable results.
- You’ll be marketing a technical product to a technical audience (primarily Product Managers and Developers working in SaaS companies), adapting your GTM to the way they research and buy products
- You’ll own the end-to-end demand generation process - from inbound and ABM campaigns to funnel optimisation - ensuring we not only meet but exceed our pipeline and revenue targets
- Demand Strategy & Execution: Iterate our demand generation strategy to drive pipeline growth, customer engagement, and revenue. You’ll balance capturing current demand by testing and scaling high-intent channels such as paid and AI search and maintaining a highly effective buyer journey, and generating future demand in close collaboration with your content and product marketing team mates
- Account-Based Marketing (ABM): Co-own our ABM motion with Sales, using a mix of paid ads, outbound, and targeted campaigns to win our largest accounts in a creative manner
- Data-Driven Growth: Monitor and optimise the entire funnel, using data and insights to identify challenges, opportunities, and growth levers. You’ll work closely with RevOps to ensure our marketing and GTM stack (HubSpot, Fibbler, etc.) is leveraged effectively to scale our efforts
- Experimentation & Innovation: Foster a culture of growth through continuous experimentation, turning customer insights into actionable campaigns and tactics. We all know that Demand Generation has changed and will continue changing, so we’re looking for someone who loves testing, adapting and learning - not just applying the same old playbook
- Cross-Functional Collaboration: Work closely with RevOps, Sales, and the rest of the Marketing team to ensure our demand activities are joined up. We put a lot of effort to avoid silos, build and collaborate in public, and use each other to drive ideas and action
- Expected outcomes within 12 months: clear pipeline growth for our meeting & scheduling infrastructure, and sufficient insights into growth levers to be ready to hit our 2027 objectives and beyond
Application process
- A 20/30-minute screening call with our Head of Marketing
- A 1-hour interview with our Head of Marketing to explore your experience and approach
- A panel-based discussion with the Marketing team, including a practical task and principle fit evaluation
Salary benchmarks
Our take
Managing time should take minimal effort and consider an individual's life with complete respect for their privacy. Cronofy was founded with the intention of providing businesses with a secure and cutting-edge calendar API that meets these needs.
The company's edge comes from the fact that it can be used alongside Google Calendar and Apple Calendar, as well as Office 365, Outlook and Microsoft Exchange. This means that developers can work with just one API while building software.
Cronofy's direct competitors include big name companies such as Google and Apple, which have their own calendar APIs. However, the company's founders boast extensive startup experience, and they have successfully leveraged this to draw significant investment. Cronofy has managed to establish a high profile and secure reputation among businesses, and is in a strong position moving forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% female employees
Company
Funding (last 2 of 3 rounds)
May 2025
$19.9m
SEED
Jan 2016
$1.6m
SEED
Total funding: $21.6m
Company benefits
- Pension scheme matched at 5% (gross)
- 25 days holiday in addition to flexible national holidays. National holidays are added to your holiday allowance and can be taken any time (not just on that day)
- 5 personal development days per year to use for L&D, charitable causes or similar
- Private medical care with Bupa
- Medicash Proactive cash plan for dental, optical etc
- EAP - Employee Assistance Programme providing 24/7 mental health support
- Pleo card for work expenses, hardware, travel etc
- A flexible approach to working; remote, office or hybrid
- A principles driven culture that provides the framework for autonomous decision making and personal development
Company values
- Truth. Honesty is not just the right thing to do. Lies and half-truths can feel expedient in the short-term, but the freedom gained from confronting the truth is where high performance and trust comes from.
- When this baby hits 142kph... The magic happens when we operate at a speed that we can maintain long-term. We favor guidelines over rules and constantly prioritize value delivery without sacrificing the future.
- Back from the future. We immerse ourselves in the future. We continuously question and challenge norms in order to find better answers to the scheduling problems of today and tomorrow.
- Stop and look around once in a while. Knowledge work requires deep focus and mental energy. Social time together as well as away from work is critical to high performance and personal wellbeing.
- Zero in. We start with users and build our priorities around their jobs to be done. Our experiments are thoughtful and collaborative. Successes and failures are reviewed together so we're always improving.
Company HQ
The Lace Market, Nottingham, UK
Articles
Leadership
Adam Bird
(CEO)Adam is a highly technical and experienced technology entrepreneur with a passion for continuous improvement that pervades every aspect of his life. A lover of cycling and craft beer but he never really got on with having a beard for that hipster hat-trick.
Garry Shutler
(CTO)Garry has wide ranging experience as a tech leader including being lead developer at Zopa, the world’s oldest and Europe’s largest peer-to-peer lending service. He’s tackled many challenges that involve scale, highly sensitive data, and where a high degree of accuracy and high level of availability is paramount. He's a husband, father, cyclist, and avid proponent of the Oxford comma.
Diversity, Equity & Inclusion at Cronofy
- Cronofy exists to schedule everything for everyone. We can only achieve this goal when we strive to foster an inclusive working environment that inspires innovative thinking. We believe everyone at Cronofy should have equal opportunity to learn, create their best work, and grow in their careers.
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