Senior Digital Marketer, Gain
2+ days a week in office
Private markets intelligence app
Posted today
Private markets intelligence app
201-500 employees
Posted today
2+ days a week in office
201-500 employees
Company mission
To provide insight into the world’s companies.
Role
Who you are
- 5+ years’ experience in performance or digital marketing, ideally working for a high-growth B2B SaaS, data or fintech company
- Proven track record of scaling paid channels in LinkedIn and Google to drive pipeline and revenue
- Experience managing and optimising significant digital marketing budgets
- Strong experience with: full-funnel paid digital campaign strategy and execution, lead funnel metrics and conversion optimisation, attribution modelling and closed-won analysis
- Highly analytical, with the ability to translate data into clear commercial insights and actions
- Highly organised with strong project management skills and attention to detail
- Comfortable operating across both strategic planning and hands-on execution
- Strong hands on experience within HubSpot
- Proactive, ownership mindset with strong follow-through
- Fluent in English (written and verbal)
What the job involves
- We’re looking for a Senior Digital Marketer to build and scale Gain’s digital acquisition engine across key global markets
- This is a strategic, hands-on role focused on paid digital channels, funnel performance, and growth optimisation
- You’ll own the end-to-end performance of our digital marketing, driving high-quality pipeline and revenue through structured campaigns, continuous experimentation, and data-led decision making
- You’ll be responsible for everything from channel strategy and campaign execution through to attribution, funnel conversion, and closed-won analysis, with a clear focus on what drives real commercial impact
- We’re looking for someone who is deeply technical, performance-driven, and experienced in using AI and automation to scale output and efficiency
- Own the strategy and execution of paid acquisition channels including LinkedIn Ads, Google Ads (Search & Display), and other relevant platforms
- Plan and execute quarterly paid media strategies aligned to business and regional sales goals, incorporating performance insights, industry best practices, and structured testing frameworks
- Develop and execute full-funnel digital strategies aligned to key ICP segments (Private Equity, M&A Advisors, Consultants) across TOF, MOF and BOF stages
- Establish and run a structured experimentation framework across creative, content, audience targeting, channel mix, landing pages and conversion flows to identify high-performing patterns and scale what works quickly, adjusting budget allocation where necessary
- Develop retargeting and nurture strategies based on engagement depth and intent signals
- Ensure MAL, MQL, and SQL targets are achieved within budgeted CAC targets
- Test and evaluate new channels, formats, and growth opportunities
- Ensure all inbound leads (paid, chatbot, etc.) are accurately captured, integrated into the CMS, tagged and routed to the appropriate GTM teams
- Collaborate with marketing and sales to ensure all sales-ready leads are followed up within the allocated timeframes and all HS fields are updated in line with our lead funnel playbook
- Own and optimise chatbot performance (e.g. Leadoo) to improve conversion and lead qualification
- Build and own monthly performance reporting, ensuring clear measurement of marketing impact across channel performance, funnel volumes and conversion rates, pipeline contribution and closed won deal influence with clear recommendations and next steps
- Conduct closed-won deal analysis, analysing full customer journeys from first touch through to closed won, leveraging multi-touch attribution models
- Own and maintain GA4 tracking, ensuring accurate measurement of user behaviour and campaign performance
- Ensure seamless integration and tracking between paid channels and CRM systems, maintaining clean attribution and data hygiene
- Leverage AI tools and vibe coding to scale campaign execution and optimisation, monthly reporting and creative production
Our take
Private market visibility isn’t easy to come by. With the year over year growth in sectors like VC investment, and growing uncertainty in the markets, the insights it yields are becoming increasingly valuable. Gain is looking to corner this market niche, with its platform that aims to provide faster and more accurate insights into private companies.
The platform offers a spread of search and source capabilities for private companies that includes comprehensive financials, automated searches and updates, and data visualisation. Whilst other companies are offering a similar service for high-growth UK companies, Gain’s private and global market focus takes this successful model and applies it to a particularly lucrative area.
Gain is seeing good results, too. It’s secured a spread of blue-chip clientele including Bain, McKinsey, Rothschild, and Perella Weinberg, demonstrating a strong product with high growth potential. Plus, with plenty of funding under its belt, it’s on solid footing to find future success.
Steph
Company Specialist at Welcome to the Jungle
Insights
89% employee growth in 12 months
Company
Funding (1 round)
May 2022
$11.8m
SERIES A
Total funding: $11.8m
Company benefits
- Private medical care and sport card
- High-growth fintech scale-up with an international footprint
- Flexibility to leeway around exam periods or deadlines
- Hybrid working model, with flexible access to our Warsaw office
- Clear development path supported by lots of coaching and a feedback-driven approach
- Unmatched learning and career preparation opportunities for private equity, investment banking or consulting
- Culture of trust, ownership and standard of excellence
- Fun working atmosphere with company-wide outings and events
Company HQ
Jeruzalem, Amsterdam, Netherlands
Leadership
Nicola Ebmeyer
(Co-CEO & Co-founder)They spent five years with McKinsey, ultimately as an Engagement Manager.
Frister Haveman
(Co-CEO & Co-founder)Previously a consultant with Bain, then moved into investment with Gilde Buy Out Partners and Bridgepoint.
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