Channel Marketing Manager, ecobee
Energy
Smart & sustainable home appliances
Job no longer available
Smart & sustainable home appliances
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To improve everyday life, while creating a more sustainable world.
Role
Who you are
- Previous experience in a brand or channel marketing program
- Comfortable in an extremely fast paced and dynamic working environment
- You can confidently work independently to dig into problems and find the answers you need
- Proven track record of working with cross functional groups and departments
- Flexible, able to work in a fluid environment and pivot when required
- Strong written, organizational, communication and oral presentation skills
- Strong ability to build and present a case/rationale to gain alignment behind a decision
- You are a creative and innovative thinker
- You’re comfortable forging and sustaining strong internal/external business relationships
- Energy industry experience is an asset, though not a requirement
- If you are located remotely (i.e. outside of the Greater Toronto Area), some travel to the ecobee head office in Toronto will be required (approximately once per quarter)
- Just so you know: The hired candidate will be required to complete a background check
What the job involves
- Work in conjunction with our Energy leadership team to develop and nurture both new and existing partnerships and launch new programs and services across the North American energy channel
- Initiate, develop, coordinate, and implement strategic hardware & services marketing programs with our utility marketplace partners, as well as in strategic energy markets across North America where substantial rebate opportunities exists to drive adoption of our product
- Act as a brand champion internally for ecobee Energy to educate, inform and secure needed resourcing and support for Energy team initiatives and marketing campaigns
- Lead the pitching, briefing, resource procurement and project management process for Energy team marketing initiatives in coordination with the larger ecobee marketing team (Digital, Communications & Creative)
- Work closely with the Base Communications and Product team to build relevant and timely communications for both our utility clients, and the end consumer
- Conduct research and analysis as it relates to customers, industry trends, market conditions, and competitors to strengthen ecobee’s offering with Utility partners and end This will involve developing a deep understanding of ecobee’s core customer personas
- Lead the Energy team’s B2B marketing strategy and execution across the Utility sector through trade shows, content development & sponsorship, energy association participation and other B2B marketing efforts
- Objectively evaluate programs for ROI against their individual objectives, and capture and share-out learnings to continuously improve performance
- Support internal marketing reporting efforts for both seasonal promotions and quarterly channel performance
- Assist in management of the energy marketing and sales budget and share responsibility for the Energy Sales Profit & Loss Statement
Application process
- Application review. It will happen. By an actual person in Talent Acquisition. We get upwards of 100+ applications for some roles, it can take a few days, but every applicant can expect a note regarding their application status
- Round 1: A 45-minute phone call with a member in Talent Acquisition
- Round 2: A 60-minute virtual interview with a cross-functional group of ecopeeps – expect technical, behavioural and situational questions
- Round 3: A 60-minute virtual interview with Energy leadership team members
Our take
As the world shifts toward sustainable transport, housing, and lifestyle solutions, ecobee's smart home devices are well-positioned to address domestic energy efficiency. Known for creating the world's first WiFi-enabled thermostat, ecobee offers a range of smart home products.
Despite being an early market entrant, ecobee has expanded its product line to stay competitive. By integrating Alexa into its devices, ecobee has significantly grown its customer base and strengthened its relationship with Amazon, similar to how its competitor, Nest, partnered with Google.
In 2021, ecobee was acquired by Generac, a major power industry player aiming to expand into sustainable solutions. This acquisition has provided ecobee with the resources to reach a global market and continue leading in sustainability innovations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2018
$36m
SERIES C
Mar 2018
$80m
SERIES C
Total funding: $167.8m
Company benefits
- Health/Lifestyle Spending Account
- 75% parental leave top-up
- Health benefits starting day 1
- 25-day paid sabbatical in year 5
- $1,500 learning and development budget
- Quarterly hackathons
- Volunteer Days
- Flexible hours and work from home
- Your own ecobee device
Company HQ
Central Waterfront, Toronto, ON
Leadership
Stuart Lombard
(CEO)Previously Founder of Inforamp. Has also served as Co-CEO at Isolation Systems and VP of R&D at Grocery Gateway.
Mark Malchionodo
(VP of Software Engineering)Previously CTO at PlanetEye Inc, Engineering Manager at BorderWare Technologies, Engineering Manager at Intel of Canada and Software Architect at Software Group Limited.
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