Community Engagement Manager, Zwift
2+ days a week in office (London Bridge)
Virtual training for running and cycling
Job no longer available
Virtual training for running and cycling
201-500 employees
Job no longer available
2+ days a week in office (London Bridge)
201-500 employees
Company mission
To make more people, more active, more often.
Role
Who you are
- Demonstrated knowledge in social media tools & platforms (Instagram, Facebook, Twitter, TikTok, YouTube, Strava)
- A love of brands and social media: a good eye for social creative and a natural curiosity for emerging trends and market insights
- Experienced social copywriter with the ability to create on-brand copy
- Creative thinker with experience pitching content ideas that align to a defined channel strategy and communications framework
- Natural communicator who is as comfortable working with internal stakeholders as Zwift community members
- A passion for sports, pop culture and lifestyle trends
- At least 2-3+ years of social media experience, ideally in a community management role
Desirable
- Specific knowledge of cycling, running and triathlon
- Customer service experience a plus
- Experience working closely with internal and external creative teams on content and asset production
What the job involves
- Engage and help build the Zwift communities across social media platforms
- Work with a global network of fellow community managers to flag production issues in real-time and seek out creative solutions
- Assist in gathering qualitative audience insights for weekly reporting & metrics reports
- Post & ensure quality production and timeliness of planned content
- Generate memorable engagements & connections with fans
- Mine for customer insights & issues through community groups + forums
- Reports to Associate Social Media Manager with oversight from Social Media Lead
Salary benchmarks
Our take
Zwift was created to break two preconceptions surrounding indoor training: that it's boring and that the required equipment is prohibitively expensive.
Zwift provides a virtual world that gamifies indoor training and connects cyclists and runners in an online multiplayer community. Users can access thousands of structured workouts, races, and group rides through a monthly subscription ad compatible indoor trainer or smart bike.
The company continues to expand its virtual worlds, training tools, and hardware ecosystem while maintaining one of the largest online cycling communities.
Zwift's biggest competition includes platforms like Peloton and newer virtual cycling services such as MyWhoosh and Rouvy. However, while Peloton emphasized instructor-led classes, Zwift focuses on simulation, competition, and social group riding within a virtual cycling world.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2020
$450m
GROWTH EQUITY VC
Dec 2018
$120m
SERIES B
Total funding: $614.6m
Company benefits
- Comprehensive Healthcare Coverage
- Well-Being Perks + Benefits
- Modern Family Support + Paid Parental Leave
- Competitive Time Off
- Fitness Industry Discounts
Company HQ
Downtown Core, Long Beach, CA
Leadership
Jon Mayfield
(Co-Founder & Head of Product)Worked for 12 years as a Senior Programmer at various video game companies.
Eric Min
(Co-Founder & CEO/Chairman)9 years as a VP at JP Morgan. Previously co-founded and ran Sakonnet Technology for 15 years.
Alarik Myrin
(Co-Founder)Previously CTO and co-founder of Sakonnent Technologies for 16 years.
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