Banks haven't innovated their consumer offering for decades. The tide is now turning, with fast moving disrupters building consumer-first businesses and products with many more useful features.
Pockit's differentiator is that it targets customers with a ‘thin’ credit file or who are newly arrived in a country, and the account can be opened in just 2 minutes with minimal documentation. This makes it attractive to recent migrants or other customers that don’t have a full financial history and therefore may find it more cumbersome to apply for an account with a high street bank.
With good funding at its back, the company has been steadily increasing operations in the last few years. Most recently, Pockit has partnered with Prizeout (an online marketplace where brands bid for business by offering gift cards), to further uplift the purchasing power of its users that can now make use of the savings offered by these gift cards directly from their Pockit account.
Kirsty
Company Specialist at Welcome to the Jungle