Head of Integrated Campaigns and ABM, LaunchDarkly
$158-257k
Salary range dependent on candidate location. Inclusive of 10% Bonus Target. Plus Restricted Stock Units
Feature management for software teams
Be an early applicant
Feature management for software teams
501-1000 employees
Be an early applicant
$158-257k
Salary range dependent on candidate location. Inclusive of 10% Bonus Target. Plus Restricted Stock Units
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- The ideal candidate combines strategic vision with operational excellence, a deep understanding of B2B demand generation frameworks, and a proven ability to align marketing and sales
- 12+ years of experience in B2B marketing, integrated campaigns, and ABM, including experience building and leading teams from the ground up preferred
- Proven ability to translate strategic business goals into executable marketing programs that deliver measurable results
- Strong understanding of B2B demand generation and ABM frameworks (e.g., SiriusDecisions, TOPO, ITSMA, etc.) and experience applying them in practice
- Skilled at leading through influence and alignment across cross-functional and executive stakeholders
- Deep experience partnering with Sales, Product Marketing, CS, and Revenue Operations on pipeline generation, acceleration and account engagement strategies
- Demonstrated success managing budgets and optimizing across channels
- Exceptional communication, presentation, and stakeholder management skills
- Experience in B2B SaaS or high-growth technology environments strongly preferred
What the job involves
- We are seeking a strategic, hands-on marketing leader to build and scale our Integrated Campaigns and Account Based Marketing (ABM) functions from the ground up
- This role will partner closely with senior revenue leaders across Sales, Product Marketing, and Revenue Operations to translate our go-to-market (GTM) strategy into high impact, measurable demand generation and ABM programs that drive pipeline and revenue growth
- You will architect the team, processes, and partnerships that bring our campaigns to life
- Partner with senior revenue and marketing leadership to translate GTM strategy into actionable campaign and ABM plans that drive pipeline and accelerate revenue
- Build, lead, and mentor an integrated campaigns and ABM team
- Collaborate closely with Sales, and Rev Ops to define campaign priorities, ensuring alignment with revenue targets
- Deploy and operationalize best practice B2B marketing frameworks for campaign planning, execution, and optimization
- Drive cross-functional collaboration across marketing teams including brand, product management, creative, content, project management, and marketing operations to ensure seamless execution of campaigns
- Establish and manage campaign and ABM budgets in partnership with Finance, ensuring spend efficiency and alignment with measurable business outcomes
- Participate in interlocks with Sales and Rev Ops to ensure feedback loops are used to assess campaign performance, collect feedback, and continuously optimize
- Define success metrics, dashboards, and reporting cadences to track performance across channels and segments
- Serve as a thought partner to Product Marketing and Sales Leadership in shaping audience segmentation, messaging, and value propositions for targeted initiatives
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
The platform is used by more than 1,500 customers, including the likes of IBM, Intuit and Atlassian. Signalling a change in strategy, the company shook up its management in 2023 and is now aiming to scale its already strong growth under the leadership of Dan Rogers, a product and marketing specialist with an impressive track record at Rubrik, AWS and Microsoft. It is now well poised to develop into a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Lakeside, Oakland, CA
Leadership
Edith Harbaugh
(Executive Chair)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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