Lifecycle Marketing Manager, Tailscale

• 5+ years of experience in a B2B lifecycle marketing role at a technology startup and a track record of driving conversion rate improvements
• Expert in marketing automation technology, preferably HubSpot
• Deep understanding of software development, including the ability to effectively communicate with developers, engineering leaders, product leaders and founders
• Strong analytical skills with the ability to work with data and make informed decisions
• Experience and passion for working cross-functionally within a go-to-market organization
• Excellent writing skills with the ability to create lifecycle content for review by SMEs
• Self-starter who can drive recommendations and decisions with minimal oversight
• Results-oriented with a collaborative and proactive mindset; customer-first mentality

Desirable

• Tailscale is seeking an experienced and data-driven Lifecycle Marketing Manager with a passion for funnel analytics, compelling content, and both developer and decision-maker marketing
• In this role, you will build a Lifecycle Marketing program that serves both the sales and self-service acquisition funnels, to ensure that prospects and customers are receiving the resources they need to be successful with Tailscale
• You will be designing, implementing, and optimizing programs across all segments and stages of the funnel, leveraging marketing automation techniques, user data, and creative content
• Leverage marketing automation to develop and launch nurture programs that drive improvements across key conversion metrics in the sales and self-service funnel
• Define and execute email marketing automation campaigns to support each stage of the user journey including email drips, trigger-based comms, nurture sequences, and ad-hoc announcements
• Warm up prospects from various conversion points (content, events, trial signups, demos) to drive product adoption and sales conversations
• Partner with Marketing Operations to ensure a healthy marketing database and ensure the lifecycle program has the data it requires to be successful
• In partnership with SMEs, write content to support lifecycle strategies, including email content, checklists, and in-app placements
• Collaborate with colleagues across Product, Product Marketing, Content, Developer Relations, and Sales to deliver effective resources to prospects and customers based on their stage of journey and segmentation
• Adhere to email best practices, including compliance, design (browser rendering), and cadence
• Identify areas of opportunity within the customer journey and create an experimentation plan to improve key conversion metrics
• Work closely with the data to analyze, report and optimize lifecycle performance, making data-driven decisions to enhance the program