Senior Growth Marketing Manager, ThredUp

$153-172k

Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards

SQL

Excel

Facebook Ads

Criteo

Senior and Expert level

San Francisco Bay Area

More information about location

3 days a week in office (Oakland, CA)

Fashion resale platform

Job no longer available

Fashion resale platform

1001+ employees

B2CRetailFashionConsumer GoodseCommerce

Job no longer available

$153-172k

Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards

SQL

Excel

Facebook Ads

Criteo

Senior and Expert level

San Francisco Bay Area

More information about location

3 days a week in office (Oakland, CA)

1001+ employees

B2CRetailFashionConsumer GoodseCommerce

Company mission

To inspire a new generation to think secondhand first.

Job

Company

Role

Who you are

Passionate about technology and digital marketing
Does revolutionizing the trillion-dollar fashion industry excite you?
You want to fast track your career by joining one of the fastest growing companies in Silicon Valley
8+ years of work experience in performance marketing, e-commerce, or other quantitative/data-driven fields
Expert in Facebook Ads Manager
Experience managing eight-figure paid media budgets
Experience with other paid social marketing channels like Pinterest, TikTok, etc. strongly preferred
Experience collaborating/providing feedback with product and engineering teams enhancing UX/usability
Versatile and able to work in a fast-paced environment
Strong written and interpersonal verbal communication skills
Strong analytical and problem solving skills
The ability to make data-driven decisions that add value to the customer experience
Excel expertise; SQL experience is a plus!
BA/BS in quantitative fields or marketing

What the job involves

ThredUp is looking for a talented Senior Growth Marketing Manager to join our digital advertising team as we continue to acquire and retain customers efficiently and at scale
This person has experience with digital marketing, wants to grow into an expert across digital advertising channels, and will work in partnership with leadership on channel execution and success
This role interacts extensively across Marketing, Creative, Engineering, Finance, and Product teams
Their input will help shape key business decisions and their efforts will drive new customer acquisition and shape the strategy of the growth function at ThredUp
We are seeking a smart, talented and creative individual who enjoys working in a fast-paced environment to help us inspire a new generation to think secondhand first
Execute strategy across various paid social channels (Meta, Pinterest, TikTok, programmatic display advertising (Criteo, RTB House), and more)
Optimize channel performance and scale growth efficiently
Manage allocation for eight-figure paid media budget
Manage partnerships with ad platforms and vendors
Monitor and analyze competitive landscape and marketplace trends
Analyze and contribute to high level daily, weekly, and monthly channel reporting
Execute, launch, and measure creative tests across channels
Identify and drive enhancements our Ad Technology in close collaboration with our Product and Engineering teams
Work in close partnership with the creative team to guide the development of creative and marketing concepts that can be executed across channels, in accordance with brand strategies, and to meet business goal objectives
Make strategic recommendations around best practices and learnings from channel performance

Our take

Over 40% of Gen Z consumers claim to have bought used clothing as opposed to 20% of Gen X and Boomers. Yet, despite this change in fashion trends, consumers must often rely on brick-and-mortar thrift stores and unregulated second-hand eCommerce marketplaces in order to access and find pre-owned clothing.

ThredUp provides an online marketplace for the buying and selling of secondhand fashionwear, offering affordable prices on discount clothing whilst promising a regulated and consistent approach to quality and cleanliness standards. The company acquires its clothing through sellers sending packages of clothing, which the company then sifts through to decide what is sellable and what should be returned.

The company went public in 2021 and immediately acquired Remix, a European second-hand fashion outlet, as part of its international expansion plans. It has, however, struggled to achieve profitability thanks to global economic turmoil and a glut of new clothing in the fashion industry, causing prices to drop sharply. It is focusing on reducing its operating costs and expanding its storage capacity. Analysts expect it to weather the current conditions in good form.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

0% employee growth in 12 months

Glassdoor (2.9)

Trustpilot (1.3)

Company

Funding (last 2 of 7 rounds)

Aug 2019

$100m

SERIES F

Sep 2015

$81m

SERIES E

Total funding: $232.9m

Company benefits

Competitive salary (we leverage market data) + stock
Employee stock purchase plan
Flexible PTO (take the time you need) + 13 company holidays (US offices)
Paid Sabbatical after 3 years of full time employment
Generous paid parental leave for new mothers and fathers
Medical, dental, vision, 401k, life and disability insurance offered

Company HQ

Old Oakland, Oakland, CA

Leadership

James Reinhart

(Founder & CEO)

Has an MBA from Harvard Business School and started out in teaching. Also co-founded the Beacon Education Network.

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