Chief Commercial Officer, Farewill
1-5 days a week in office
Wills, probate, and cremation service
Job no longer available
Wills, probate, and cremation service
21-100 employees
Job no longer available
1-5 days a week in office
21-100 employees
Company mission
To change the way the world deals with death.
Role
Who you are
- C-Level, VP or Head of, with accountability for growth
- Significant experience of managing and building commercial teams
- A proven track record of D2C customer acquisition (budget in £Ms)
- Growth phase and scaling experience + an understanding of the complexity & challenges of navigating a business through this phase of its lifecycle
- A brilliant communicator - from conveying context to colleagues, to pitching our commercial vision to investors
- A sophisticated operator - able to handle a wide range of contexts, personalities and challenges
- High standards - somebody with infectious ambition and enthusiasm, and a commitment to delivering results
- A team player through and through - someone who believes in achieving greatness through enabling those around you to be great!
What the job involves
- As Chief Commercial Officer you’ll play a crucial role in all three - leading & growing our passionate, diverse and ambitious commercial team
- As a member of our exec team, you’ll contribute to our overall strategy & delivery of company level KPIs
- You’ll own Revenue and CAC across all products - covering customer acquisition through a significant marketing budget (paid & organic) and B2B2C partnerships (charities & financial services)
- You’ll play a crucial role leading our approach to Marketing & Partnerships Strategy, Pricing, New Products & Internationalisation
- Work collaboratively across the company to develop our commercial strategy
- Define and hit our budget for Revenue & CAC across all channels and products
- Lead, manage, mentor and coach our Acquisition, Partnerships & Brand functions with dotted lines to Sales & our General Managers - growing our commercial org from 30-60 people
- Work closely with our Product org to inform our roadmap
- Understand & improve how Farewill operates, leading the charge on ambitious commercial initiatives, and investing in and empowering the people around you
- Personify our culture (we hire BLOBs) and help to build a phenomenal, inclusive, high-performance company
Salary benchmarks
Our take
In the UK, the majority of wills and probates are made by solicitors or will-writing firms. However, these are often extremely expensive and not affordable for most people.
A growing number of DIY will services have popped up over the last few years, but most have poor user experience and no real support beyond the form itself. Customers are required to read 10-20 pages of legal documents and decide what applies to them. Farewill's technology asks simple questions and generates legal text. Wills are important legal documents, and so each will is still checked by a specialist. Customers to date have raised hundreds of millions of pounds in charity by leaving a gift in their will.
A competitor in the US (Willing) has taken the freemium route, referring customers to funeral services to make money. However, Farewill believes it can provide a better experience if the product is paid for. Farewell is also partnering with UK companies to provide the service as a perk to their employees, a novel distribution method.
Since launching in 2015, the company has also delved into funeral services. By blending smart technology, Farewill prides itself in dealing with all aspects of death and is committed to making this process faster and fairer for people all over the UK.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2020
$26.4m
LATE VC
Jan 2019
$9.9m
SERIES A
Total funding: $37.7m
Company benefits
- £1000 and 3 days a year to spend on your development
- 28 days holiday and flexible working, dependent on your role
- Regular team lunches and socials
- Stock options
- An unlimited Santander Cycles pass, free fruit and snacks, a beautifully bright office in Haggerston and – most of all – the chance to have a real impact on people’s lives
Company HQ
Haggerston, London, UK
Leadership
Dan Garrett
(CEO)They studied Global Innovation Design at the Royal College of Art. They also have a Masters degree in Structural Engineering and Global Innovation Design.
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