Head of Content Marketing, Ashby
$160-200k
+ Equity
All-in-one recruiting software
Job no longer available
All-in-one recruiting software
201-500 employees
Job no longer available
$160-200k
+ Equity
201-500 employees
Company mission
To redefine the applicant tracking system (ATS) category, providing talent teams with analytics, workflows and automation.
Role
Who you are
- Have owned the content strategy for a high growth company where you were responsible for the development of strategy, implementation, and ROI of content driven business initiatives
- Demonstrated experience working with complex products and being able to understand and communicate the benefits and nuances of the product
- Able to share strong examples of work that showcases innovative campaigns you have led that differentiate the company and resonate with the target audience
- Experience working in tools like Google Analytics, Hubspot, and SEMRush to monitor and then optimize campaign performance and segmentation
- You are empathetic and care deeply about the success of your team and customer while never taking yourself too seriously
What the job involves
- Ashby is seeking a highly motivated and experienced Head of Content. In this role you will get to own the end-to-end development and execution of our content strategy with the support of an incredible marketing team and network of experts
- Success in this role over the next 6-months will be measured on your ability to build a deep understanding of our customer, product, and the talent acquisition and to define and begin implementing a content strategy that builds a strong and engaged subscriber base, and then supports our demand generation and sales efforts
- Strategy Development: Develop and refine the content strategy, including campaign planning, organic and partner distribution, and segmentation to maximize our relevant subscriber base and lead generation
- Campaign Execution: Create, launch, and manage an integrated content strategy across multiple channels (e.g., blog, social media, events, and to help supplement our demand gen efforts). To do this you will need to own our CMS, reporting tools, and be confident with basic principles of SEO
- Content Development: Collaborate with our internal and external experts to create compelling and targeted content assets (e.g., trends reports, podcasts, white papers, case studies, webinars) that resonate with the mid-market audience and drive demand. You will have demand gen, partnerships, and design support on the development of these assets
- Sales & Customer Success Alignment: Partner closely with the sales and customer success teams to deeply understand and then nurture the sales and customer lifecycle
- Metrics and Analysis: Define key performance indicators (KPIs) and develop a measurement framework to track and report on the success of content initiatives. Analyze campaign data, identify trends, and make data-driven recommendations to optimize performance
- Taste to make confident creative assessments and adopt and evolve Ashby’s tone of voice and personality. This will include partnering with our design team to build and implement social and blog templates
Application process
- Intro call (30 minutes) with our head of talent, Jim, to ensure the role is a great fit and that your experience and content philosophy sets you up to be successful on the team
- Past experience deep dive (45 minutes) with our VP of marketing, Harriet, to share more about our existing content strategy, what success in the role looks like, and to deep dive into your experience and approach to content
- Operating Principles and leadership qualities (30 mins) with our co-founder/CEO, Benji, to walk through company operating principles, how you approach collaboration with leadership, and broader strategic vision
- Assignment – we will give you a set of loosely worked recruiting data and analysis and ask you to write the first draft of the report and share your proposed distribution strategy to support it. You will be compensated for this work but we will not publish or use it for business purposes
- Final round interview (~60 minutes)
- This round is largely focused on meeting the functional leaders you'd be collaborating with and meeting more members of the team. For this you will have a series of meetings with people from around the team including – Kevin, Tony, and Lindsay
Our take
Reportedly, 50% of employers don’t use applicant tracking systems, largely because of blockers with implementation or insufficient buy-in from top management. Ashby's co-founder and CEO, Benji Encz, experienced first-hand how existing solutions failed to support hyper-growth hiring needs whilst working at PlanGrid, which is in part what led to the creation of the company.
Ashby is looking to redefine the ATS category - providing talent teams with analytics, workflows and automation - and intends to replace solutions from well-established vendors like Greenhouse and Lever with algorithms. The company's AI can schedule interviews and infer demographic data, which clients use for aggregate analyses of DEI hiring metrics.
The market for recruitment software could potentially reach $3.5 billion by 2030. Unsurprisingly, there is now a growing number of startups emerging to compete for a slice of it. Despite the crowded market and having only emerged from stealth in 2022, Ashby has already secured over 500 clients (including high-profile customers like Notion and Figma). The company has also attracted impressive funding, which will be used to expand its product offering beyond what is typically expected from an ATS and grow its customer success and community initiatives.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2025
$50m
SERIES D
Jun 2024
$30m
SERIES C
Total funding: $114.7m
Company benefits
- Unlimited PTO with four weeks recommended per year
- 10-year exercise window for stock options - you shouldn’t feel pressure to purchase stock options if you leave Ashby, do it when you feel financially comfortable
- Generous equipment, software, and office furniture budget
- $100/month education budget with more expensive items (like conferences) covered with manager approval
- Twelve weeks of fully paid family leave
Company HQ
SoMa, San Francisco, CA
Leadership
Benjamin Encz
(Co-Founder & CEO)Previously the Director of Engineering and Part-Time Recruitment Operations at PlanGrid. They also worked as a Software Engineer at Make School and was a Lecturer at Baden-Wuerttemberg Cooperative State University (DHBW).
Abhik Pramanik
(Co-Founder & VP of Engineering)VP of Engineer at Ashby. Previously a Senior Product Manager at Lob and a Senior Product Manager at PlanGrid.
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