Social Content Creator, Gopuff
$83.6-132.8k
Offers annual performance appraisal, bonus and participation in an equity program
Groceries, alcohol, home essentials delivery service
Job no longer available
Groceries, alcohol, home essentials delivery service
1001+ employees
Job no longer available
$83.6-132.8k
Offers annual performance appraisal, bonus and participation in an equity program
1001+ employees
Company mission
To deliver food, drink, supplies, and essentials to customers' doorsteps, safely and quickly.
Role
Who you are
- You can do it all: concept, shoot, edit, design, produce and post
- You’re fluent in social channels, live on and for the Internet, and you LOVE to MAKE
- Ideas come naturally to you, and you’re excited by the idea of being on-the-go, being a creative juggernaut, and you’re ready to be on the ground floor to make Gopuff’s social media the best branded content on the internet
- Are a passionate consumer of social: you know who’s doing it best
- Love capturing and communicating brand stories through digital media
- Understand the difference between organic and paid social!
- Are proficient in creating FOR social media (you know specs, native features, best practices, etc. that will improve the quality of the content)
- Are an insight-miner; someone who loves looking at data points to understand what flopped, what worked, and how to improve content next time
- Are proficient in a range of Adobe Creative Products (Photoshop, Illustrator, Animator, Final Pro, etc.) and photography - shooting and editing
- Have a strong attention to detail
- KNOW GEN-Z!!!
- Understand social media is a 24/7 environment and are ready to jump on an opportunity that makes sense for the brand at any time
- Are willing to jump in as necessary when a great opportunity arises
- Able to work non-standard hours when necessary, anticipating potential opportunities and workflow shifts to support goPuff’s key initiatives and events
- Are great at juggling multiple projects and to-do’s at once!
What the job involves
- Gopuff is seeking a Creator to serve as THE creative powerhouse for Gopuff’s social media
- [STRATEGIZE! THINK! IDEAS!] Brainstorm inventive content ideas topics that drive engagement and social AND biz KPIs across an assortment of brand priorities, like events, deliveries and products. Strategize your content creation in a way that amplifies the content itself, think: how can this content extend into media & press, into the app, into consumer tactics?
- [CREATE EVERYDAY CONTENT] Develop, plan and execute social media assets across all mediums (photography/art direction, static content, digital assets, animation, video content, graphics) across all of our active channels: TikTok, Twitter, Facebook, Instagram, Youtube and new and emerging social media channels. You’ll rock & roll creating against viral trends as they come and go, AS WELL AS developing our own
- [OWN OUR SOCIAL VIS ID] Responsible for translating the GP master brand Vis ID into a social media Vis ID and! owning the dissemination, maintenance and evolution of our social Vid ID as the master brand evolves. Additionally, develop specific project by project visual identities, including but not limited to (Business Development) partnerships, celebrity and creator brands and more
- [PUBLISH] Post the content you create using best practices & optimization tactics
- Report on your own work and use data and insights to drive the generation of ALL content & creative strategy
- Work with our Photography team to produce social media content shoots
- Be on-the-go and travel as necessary to capture live social content IRL
- Be prepared, willing, excited and able to star in Gopuff’s content yourself!
Our take
Gopuff was an early player in the last-mile delivery space, offering consumers access to a wide range of consumer goods (including food and alcohol) with delivery in ~30 minutes through its network of micro fulfillment centers, from which a fleet of drivers pick up and drop off orders.
Gopuff currently operates in over 1,000 cities and is adding more. The company has also made several strategic acquisitions to charge its growth – including UKs Fancy and Dija, and US BevMo!. However, the company faces increased competition on all sides, from Getir (who recently acquired Gorillas), Glovo, and Zapp, as well as high operating costs.
To combat its competition, the company has added a range of new capabilities to its platform, launching features to eliminate former pain points by including advance order scheduling, gifting, and in-store pickup.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Nov 2025
$250m
LATE VC
Dec 2021
$1.5bn
CONVERTIBLE
Total funding: $5.2bn
Company HQ
Northern Liberties, Philadelphia, PA
Leadership
Yakir Gola
(Co-Founder & Co-CEO)Co-founded GoPuff whilst studying at Drexel University.
Rafael Ilishayev
(Co-Founder & Co-CEO)Rafael studied at Drexel University with Yakir, where they co-founded Gopuff together in October 2013, and have been co-CEOs since.
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