Head of Growth, Eterlast

Salary not provided

Senior level

Barcelona

Remote from UK

More information about location

Creating branded experiences through NFTs for Media and Sports brands

Job no longer available

Creating branded experiences through NFTs for Media and Sports brands

1-20 employees

B2BCryptocurrencyContentDigital MediaBlockchainConsumer Goods

Job no longer available

Salary not provided

Senior level

Barcelona

Remote from UK

More information about location

1-20 employees

B2BCryptocurrencyContentDigital MediaBlockchainConsumer Goods

Company mission

Eterlast's mission is to use the rights of the largest media entertainment companies and global sports brands to create unique NFT experiences featuring iconic top films, sports, TV characters, music artists, and more.

Job

Company

Role

Who you are

Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus
5+ years of experience in growth marketing, with a proven track record of driving user, revenue, and profitable growth
Experience in creating go-to-market strategies and executing them across multiple markets and population segments
Experience in zero-to-one marketing, building and testing channels by yourself
Strong leadership skills and experience managing high-performing teams
Experience in digital gaming, web3 or entertainment industries is a plus
Excellent analytical skills, with the ability to use data to make informed decisions
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
Excellent written and oral communication skills in English

What the job involves

Develop and execute a comprehensive go-to-market strategy for our product launch
Drive organic growth initiatives and experiments to increase user acquisition, retention, and monetization
Use data and analytics to identify growth opportunities and optimize performance across all channels
Define KPIs for each campaign ensuring the objectives are following general goals for each platform
Manage the development of creative assets (including static/video assets used for paid channels) by working closely with the Creative team
Collaborate with cross-functional teams, including Product, Engineering and Design, to drive user-centric product improvements
Build and maintain relationships with key partners and stakeholders to support growth objectives
Monitor and report on key growth metrics, providing regular updates to the executive team

Our take

The scope and popularity of NFTs in recent years has grown massively, currently used to tokenise things like art, collectibles and even real estate, the potential of NFTs has never looked more promising. At the end of the 2021 the global market for NFTs hit £16.5 billion, and though this wild growth is not expected to last it still goes to show that NFTs are no longer on the back pages.

Eterlast creates a new way for fans and enthusiasts to interact with their favorite sports teams and media personalities. It adds an experience to digital collectibles through platforms keen on NFT utility and value. Through Eterlast, users not only get access to these experiences but also many chances to collect and play to earn NFTs.

Launching in 2022, Eterlast is holding discussions with some of the world’s largest media companies and sporting IP owners to bring their content to the metaverse. It is backed by Founder's Factory and is set to be a first-of-its-kind in Europe.

Freddie

Company Specialist at Welcome to the Jungle

Company

Funding (1 round)

Nov 2022

$5.2m

EARLY VC

Total funding: $5.2m

Company HQ

Kensington, London, UK

Leadership

Joan Roure Parera

(CEO)

An engineering graduate, Joan began his career in private equity and investment banking, working for the likes of JP Morgan and Charme Capital. He also spent 7 months in corporate strategy at Scopely.

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