Field & Channel Marketing Manager, Abnormal Security

• You bring strong organizational skills, a strategic mindset, and a hands-on approach to executing events and campaigns
• With an understanding of working effectively with sales to generate pipeline, managing pipeline goals and performance metrics, you’re comfortable tracking and reporting results, managing multiple projects simultaneously, and thrive in a fast-paced, collaborative environment
• 2–4 years of relevant B2B marketing experience in field, channel, or demand generation roles
• Foundational knowledge of the cybersecurity industry and field/channel marketing functions
• Experience organizing local, regional, and virtual events with the ability and willingness to roll up your sleeves and execute to get the job done
• Metrics-driven marketer with analytics experience and a passion for proving results across the marketing and sales funnel
• Minimum 3 years of B2B marketing experience in field, channel, or demand generation roles, preferably in the cybersecurity industry
• Proven track record of planning and executing successful local, regional, and virtual marketing programs and campaigns that effectively generate pipeline
• Metrics-driven marketer with experience measuring and reporting results across the marketing and sales funnel
• Strong interpersonal and collaboration skills with the ability to build trusted relationships across sales and cross-functional teams
• Self-starter with an “owner mentality”—organized, proactive, and comfortable working autonomously in a fast-paced environment
• Willingness to travel 10–15%, as needed

Desirable

• Abnormal Security is looking for a dynamic, results-driven Field and Channel Marketing Manager to support our growing Enterprise and Mid-Market business in the TOLA Region
• In this role, you’ll collaborate closely with sales and channel partners to develop and execute strategic marketing programs that drive awareness, generate pipeline, and deepen partner engagement
• Plan, develop, and execute integrated regional and channel marketing programs—including webinars, executive events, trade shows, and third-party sponsorships—that drive demand and support sales goals, with a focus on the TOLA Region/POD
• Collaborate with sales, channel, and alliance partners to develop and execute a pipeline generation plan, implement joint initiatives, align on key priorities, and support pipeline growth through account-based marketing (ABM) strategies
• Localize and adapt corporate campaigns to ensure relevance for the TOLA market and alignment with business objectives
• Manage program budgets, calendars, and execution timelines to ensure campaigns are delivered on time, within budget, and with measurable impact
• Track and report campaign and partner performance metrics using marketing automation and CRM tools (e.g., Marketo, Salesforce, Sigma dashboards) to measure ROI and optimize results
• Support sales enablement by creating marketing materials, aligning with AEs and sales leadership, and ensuring coordination between Marketing and TOLA POD to meet bookings and revenue targets

• We value transparency at Abnormal, and our interview process is no exception