Director of Social and Integrated Marketing, Blueland
$135-175k
Plus stock option
Eco-friendly cleaning products
Open for applications
Eco-friendly cleaning products
21-100 employees
Open for applications
$135-175k
Plus stock option
21-100 employees
Company mission
To make it easy to be eco with innovative products in reusable packaging that are convenient, effective and affordable.
Role
Who you are
- 6-7+ years of experience in brand marketing, preferably at a DTC company or advertising agency
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Excellent verbal and written communication skills, with the ability to create compelling brand messaging and narratives
- Experience developing and executing integrated marketing campaigns across all channels, with a focus on digital and social media
- Strong knack for social media and content creation
- Ability to analyze data and use insights to make strategic decisions
- Experience working with cross-functional teams, including product, sales, and creative teams
- Passion for branding, marketing, and staying up-to-date with the latest trends in pop culture
What the job involves
- Blueland is looking for an experienced and dynamic Director of Social and Integrated Marketing to lead our social media, brand partnerships, influencer and creator programs, and media work
- This role will be responsible for building out and executing a cohesive, insight-driven marketing strategy that leverages multiple channels to drive brand awareness, engagement, and growth
- You will have the opportunity to build the Blueland brand across social platforms, create compelling campaigns, and foster relationships with partners and influencers to spread our mission
- This role reports to the Senior Director of Brand
- Develop and oversee Blueland’s social media strategy across platforms, ensuring consistency in voice, tone, and storytelling, while driving audience growth and optimizing performance
- Lead the social team in creating engaging content that resonates with our audience, drives engagement, and supports business goals
- Analyze social performance and provide actionable insights and recommendations to optimize content and engagement
- Collaborate cross-functionally with teams to ensure key business moments and wins are translated in an engaging way on social
- Identify, evaluate, and manage partnerships that elevate Blueland’s presence, introduce us to new audiences, reinforce our mission, and create meaningful brand stories
- Lead cross-functional collaboration with brand, creative and product teams to develop and execute partnership initiatives
- Develop and manage a comprehensive influencer and creator strategy that amplifies Blueland’s brand story, leverages authentic voices, and drives campaign goals
- Establish and maintain strong relationships with influencers and creators, ensuring long-term advocacy and alignment with Blueland’s values
- Oversee the development and execution of digital and traditional advertising strategies to achieve brand and business objectives
- Manage media planning, buying, and optimization to ensure maximum impact and ROIPartner with agencies and internal teams to execute campaigns across social, search, and other media channelsOwn and manage all events, pop-ups and brand initiatives both digitally and IRL
- Develop compelling brand messaging, visuals, and campaigns that communicate the brand’s values and differentiate the brand from competitorsPartner with the DTC team to build out retention strategies that drive brand loyalty
- Manage two direct reports: Brand Marketing Manager and Social Media Manager
- Be an internal and external culture champion and advocate for the bran
Our take
Blueland is re-imagining conventional household cleaning and personal care products as it answers the call for more sustainable products. Its product eliminates the need for wasteful plastic packaging and obtains an overall lower carbon footprint.
Blueland’s tablet-based refill system was initially focused on household cleansers, the company expanded into personal products in early 2022, and has released several new products in both categories throughout the year. The company is B Corporation Certified, Climate Neutral Certified, and has helped divert more than 1 billion single-use plastic bottles from landfills and waterways.
Featured on the US’s Shark Tank, which secured an investment by Kevin O’Leary, the company has seen further investment from big names like Prelude Growth Partners, Gwyneth Paltrow, and Justin Timberlake. Blueland has already proven its ability to diversify its product offerings and launch into new markets, a sure sign that the company is well set to continue to expand its global presence and overall market reach.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Feb 2022
$20m
GROWTH EQUITY VC
Oct 2019
$0.3m
ANGEL
Total funding: $20.3m
Company benefits
- Health benefits
- Stock options
- Generous PTO
- Paid holidays
- Paid civic engagement days
- Paid parental leave
- 401k (employee contribution)
- Professional development stipends
- Remote work reimbursements
- Various discounts to like-minded companies
- And More!
Company values
- Sustainability
Company HQ
Chelsea, New York, NY
Articles
Leadership
Sarah Paiji Yoo
(CEO)Co-Founder & former CEO of Snapette Inc. and Founding Partner of LAUNCH. Worked in Private Equity at Berkshire Partners and Goldman Sachs, and was a Business Analyst at McKinsey & Co.
John A. Mascari
(COO)Co-Founder & former CEO of Bundle Organics. Previous Project Manager at VOX Supply Chain. Was a Mergers & Acquisitions Analyst at both Barclays Capital and Lehman Brothers.
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