Senior Director of Performance Marketing, MoneyLion
$200-250k
+ Equity award + Annual bonus
4 days a week in office (Chelsea, NY)
The all-in-one mobile banking experience
Be an early applicant
The all-in-one mobile banking experience
501-1000 employees
Be an early applicant
$200-250k
+ Equity award + Annual bonus
4 days a week in office (Chelsea, NY)
501-1000 employees
Company mission
MoneyLion's mission is to empower millions in achieving their life goals by taking control of their finances. Their approach is giving people access to a comprehensive range of personalised service and products, changing the way people engage with their money.
Role
Who you are
- The ideal candidate will have a proven track record in performance marketing, a deep understanding of the fintech landscape, and a passion for leveraging innovative strategies to deliver exceptional results
- Over 10 years of marketing and leadership experience in fast-paced, dynamic environments
- Significant acquisition and performance marketing expertise, particularly in a rapidly scaling business
- Expert in media mix optimization, both above and below-the-line channels, with a proven track record in top leading brands
- Strong financial and business acumen; critical thinker with robust analytical skills. Importantly, this leader will be able to synthesize results with key P&L owners to meet objectives
- Experience developing integrated marketing strategies and incorporating acquisition within broader digital marketing efforts
- Demonstrated ability to advise on marketing budget allocation and optimize spend based on performance
- Agency management experience; exceptional collaboration skills with a history of managing client/partner relationships internally and externally
- Track record of driving results and leading execution on cross-functional teams
- 5+ years of leadership/management experience
- Proven track record in business planning and achieving growth results for a top brand. Particularly a financial services brand
- Entrepreneurial mindset with the rigor and discipline to build business and creative competencies that distinguish MoneyLion in the market
- Highly resourceful, reliable, energetic, and self-motivated. This person will be responsible for building a new growth team to enable future growth for MoneyLion
- Enjoys working in a fast-paced, scrappy environment and knows how to have fun
- Bachelor’s degree in a related field
- Experience working with digital and/or fintech brands
What the job involves
- MoneyLion is seeking a dynamic and results-oriented Senior Director of Performance Marketing to lead our efforts in driving customer acquisition, engagement, and revenue growth through data-driven performance marketing strategies
- This senior leadership role will oversee the development, execution, and optimization of our multi-channel marketing initiatives to ensure scalable growth and strong ROI
- Strategic Leadership: Develop and execute a comprehensive performance marketing strategy aligned with MoneyLion’s business goals, driving customer acquisition, retention, and lifetime value
- Channel Management: Oversee multi-channel performance marketing efforts, including paid search, social media, display, affiliate marketing, programmatic advertising, and emerging platforms
- Data-Driven Optimization: Leverage analytics and A/B testing to continuously refine campaigns, improve performance metrics, and maximize ROI across all channels
- Team Leadership: Build, mentor, and lead a high-performing team of marketing professionals, fostering a culture of innovation, accountability, and results
Our take
Managing our financial lives can be a challenge. From banking to investing, there are a plethora of institutions, products and services to choose from in the market.
Whilst legacy banks have traditionally been focused on a specific service within the financial industry, MoneyLion have built a full-service digital platform to deliver mobile banking, lending, and investment solutions. From their app, users can get a complete overview of their financial lives.
It is a neobank on the rise. Since its launch in 2013, MoneyLion has signed up nearly 8 million users, doubled its revenue between 2020-2021 and acquired a stake in digital asset settlement provider Zero Hash, adding crypto-based investing to their platform.
However, this is a highly competitive industry and one that in the first quarter of 2023, was highly volatile. MoneyLion also has big competition against the likes of Chime, Revolut, and RobinHood. Whilst competitive and operating within an evolving space, MoneyLion is continuing on a strong path through its marketplace strategy, matching members with partner brands and saw an increase in revenue through 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-1% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2019
$100m
SERIES C
Jun 2018
$30m
LATE VC
Total funding: $199m
Company benefits
- Employee Resource Groups
- Work from home opportunities
- 💻 Home Office Equipment
- 🍴 Office Snacks & Coffee
- 💛 Medical Benefits
- ⏰ Flexible Working Hours
- ✨ Employee Discounts
- Unlimited Time Off
- 👶 Parental Leave
- 💰 Company Match 401 (K)
- 🤝 Employee Referral Bonuses
- 💼 Equity Grants
Company values
- Customers first | We always put our customers first in everything we do
- Win together | We embrace our global team and diversity of perspectives across technology, design, finance and business
- Innovation | Fast, focused, and tireless innovation is our edge
Company HQ
Civic Center, New York, NY
Articles
Leadership
Dee Choubey
(CEO)Dee worked at Citigroup, Goldman Sachs, Citadel, and Barclays for a combined 10 years. He left his role in Investment Banking at Barclays having founded MoneyLion in September 2012.
People progressing
Having founded Lone Wolf Risk Management Consulting in November 2018, Jerry joined MoneyLion as Credit Risk Advisor in February 2019. He was promoted to Head of Credit Risk in May 2019.
Having worked for Comerica Bank for 4 years and Goldman Sachs for 2, Erika joined MoneyLion as Senior Manager of Strategic Finance in September 2018. She was promoted to Head of Strategic Finance in February 2021.
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