Web Optimization Manager, Maven Clinic
$115-130k
+ Stock Options. Salary range is applicable to candidates in NYC, CO, or CA only, and may vary in other locations
Virtual clinic for women's and family health
Be an early applicant
Virtual clinic for women's and family health
501-1000 employees
Be an early applicant
$115-130k
+ Stock Options. Salary range is applicable to candidates in NYC, CO, or CA only, and may vary in other locations
501-1000 employees
Company mission
To make healthcare work for all of us.
Role
Who you are
- 5+ years of experience in website management, optimization, or a related role within a high-growth company. B2B experience is strongly preferred
- Strong understanding of website architecture, development processes, and user experience best practices
- Proven expertise in web analytics, A/B testing, and performance optimization
- Hands-on experience with SEO strategy, tools, and execution
- Ability to balance strategic thinking with tactical execution, prioritizing high-impact initiatives
- Exceptional collaboration and communication skills to work effectively with cross-functional teams and external partners
- Familiarity with web technologies, CMS platforms (e.g., Webflow), and performance tools (e.g., Google Analytics, PageSpeed Insights)
What the job involves
- Maven is hiring a Web Optimization Manager to join our Marketing team to lead our website strategy, optimization, and performance initiatives across our many audiences (employers, brokers, health plans, members, & investors)
- This role combines strategic oversight with hands-on technical and analytical expertise to enhance the visitor experience, improve conversion rates, and drive measurable growth
- The Web Optimization Manager will partner with resources both internal (design, demand generation, digital, product marketing, marketing operations, product) and external (Dev and SEO agency) to lead development, increase functionality, drive conversions, optimize UX, measure results, and manage all website activity
- You will lead or partner on everything that happens on our website, from landing pages and forms to large-scale initiatives around optimization and architecture
- Own the overarching web strategy: Develop and lead the strategy for site updates, continuously refining web experiences across landing pages and core site content, in partnership with key stakeholders. Drive growth by aligning website initiatives with broader marketing and business goals
- Site management & technical oversight of web development: Oversee the web development process, ensuring site architecture supports scalability, agility, and a seamless visitor experience across all devices
- Optimization & testing: Facilitate a rigorous website testing plan for user experience, site performance, and conversion rates following experimentation best practices. Implement personalization strategies to tailor web experiences based on audience needs
- Web performance analytics: Define and track key performance indicators (KPIs) for website performance. Generate actionable insights by continuously monitoring and analyzing web metrics such as page load times, core web vitals, mobile performance, and uptime
- SEO strategy & execution: Iterate on and refine the technical SEO strategy in partnership with external resources. Collaborate with the content team to develop and implement a comprehensive SEO content strategy, maximizing search engine visibility and organic traffic
Our take
Maven is a virtual care provider that is particularly focused on delivering better outcomes for women. Its online pregnancy, fertility, and pregnancy clinic gives users holistic care. The digital health model delivered by Maven is intended to make healthcare services more accessible: it aims to support those that have been marginalized by the traditional health care system.
This means that Maven forms part of the global digital health market; a burgeoning sector of the Internet economy. Many companies are already delivering digital healthcare solutions: rivals to Maven include Doctor On Demand, Heal, Pager, 98point6 , K Health, Lemonaid, MDLIVE, First Stop Health and HealthTap. However, Maven's focused on marginalised groups is what sets it apart.
Maven has received significant funding as it continues to address areas of underrepresented healthcare coverage, such as treatment of postnatal depression. As the company grows, Maven will use this new funding to continue to personalise its platform and enhance its service's cultural flexibility, increasing its support networks across all stages of family and reproductive life. Recent examples of expansion is new product offering for personalised support for those trying to conceive naturally.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
61% female employees
57% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Oct 2024
$125m
SERIES F
Nov 2022
$90m
SERIES E
Total funding: $427.8m
Company benefits
- Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics
- Whole-self care through wellness partnerships
- Weekly breakfast, lunch, and get-togethers
- 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
- Annual professional development stipend and access to a personal career coach through Maven
- 401K matching for US-based employees (immediately vesting)
Company values
- Keep healthcare human: Meet people where they are with empathy and compassion
- Walk through walls: Think big, set ambitious goals, and relentlessly pursue impact
- Embrace a service mindset: Go the extra mile in support of our members, providers, clients, and each other
- Lead with data: Follow the numbers to make good decisions, iterate, and track outcomes
- Continuously learn, including about ourselves: Be humble and seek diverse perspectives
- Move fast—better care can't wait: Demonstrate urgency to make an impact on behalf of families everywhere
Company HQ
Hudson Square, New York, NY
Articles
Leadership
Kate Ryder
(CEO)Prior to founding Maven in 2014, Kate worked in venture capital and as a journalist, writing for the Economist from Southeast Asia, New York and London and for the New Yorker.
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