Vice President of Americas, Okta
Field and Partner Marketing
$264-396k
Salary an example for CA, CO, NY and WA and may vary + Bonus
Management platform securing resources from cloud to ground
Open for applications
Management platform securing resources from cloud to ground
1001+ employees
Open for applications
$264-396k
Salary an example for CA, CO, NY and WA and may vary + Bonus
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- Bachelor’s degree from an accredited university, MBA a plus
- Minimum 10+ years of experience in field marketing, and a minimum of 5 years’ experience in a similar senior role
- Proven track record of managing and mentoring a team of Regional/Partner Marketing Managers
- Proven track record of working with sales leaders to build and consistently deliver results against agreed targets
- Inbound and outbound marketing strategy/execution experience and good understanding of digital marketing best practices
- Solid experience driving, managing and executing marketing activities with channel partners
- Proven track record of running successful Account Based Marketing programs
- Proficient with gathering analytics and understanding data and insights
- Strong leadership and team management skills, with experience building and scaling high-performing marketing teams. Ability to inspire, coach, and empower teams to achieve ambitious goals
- Ability to navigate culture and politics across multiple functions
- Ability to translate business objectives into a clear marketing action plan
- Ability to translate business objectives into marketing goals and measurements
- Strong communication skills and ability to present to senior stakeholders and adapt to audience needs
What the job involves
- We are looking for a strategic, results-oriented, and innovative Vice President of Americas, Field and Partner Marketing leader
- As a key member of the global demand marketing leadership team, you will be responsible for driving regional marketing efforts across the Americas (U.S. , U.S. Public Sector, Canada, Latin America), overseeing the regional marketing, partner marketing, and demand generation strategies that accelerate pipeline growth, generate new business, and expand customer relationships
- You will collaborate closely with sales, customer success, and partner teams to ensure alignment with Okta’s business objectives, ultimately fueling both net new customer acquisition and existing customer growth
- The VP of Americas will lead a high-performing team, develop strategies for region-specific marketing programs, and ensure that marketing efforts drive tangible business outcomes, including pipeline acceleration and customer retention
- This position requires a strategic thinker with a deep understanding of the Americas market dynamics and a strong background in demand generation and partner marketing within the B2B SaaS or technology space
- Regional Marketing Strategy: Develop and execute a comprehensive marketing strategy for the Americas region that focuses on generating net new pipeline, accelerating existing opportunities, and driving customer growth across our sub-regions and segments. Ensure the strategy is aligned with Okta's overall business objectives and tailored to regional needs
- Market Insights: Identify market trends, customer needs, and the competitive landscape to inform marketing strategies
- Pipeline Generation & Acceleration: Drive new customer acquisition and pipeline acceleration through targeted regional marketing programs. Oversee and refine lead generation strategies that deliver measurable results and high-quality opportunities for the sales teams across various Americas markets
- Account-Based Marketing: Collaborate with the Americas strategic, enterprise, commercial, and Public Sector sales teams to identify and prioritize key markets and accounts, develop targeted marketing programs and support account-based marketing initiatives
- Customer Growth & Retention: Work closely with customer success teams to design programs that deepen relationships with existing customers, leading to higher engagement, advocacy, and upsell opportunities. Focus on driving customer growth through strategic events, personalized campaigns, and tailored messaging
- Experimentation: Build a culture of rapid experimentation, creativity and ability to be on the forefront of growth innovation
- Regional Partner Marketing Leadership: Lead and expand Okta’s Americas partner marketing initiatives, ensuring strong engagement with key regional partners to drive joint marketing campaigns, co-branded programs, and partner-led demand generation activities. Work closely with the partner ecosystem to leverage their reach and impact in generating pipeline
- Team Leadership & Development: Build, mentor, and manage a high-performing regional marketing team, fostering a culture of collaboration, innovation, and accountability. Provide coaching and professional development to ensure team members thrive and grow within their roles
- Data-Driven Marketing: Use data and analytics to monitor campaign performance, identify trends, and optimize regional marketing initiatives for maximum ROI. Work with marketing operations to provide regular reporting on marketing performance to executive leadership, highlighting successes, challenges, and key insights
- Cross-Functional Collaboration: Collaborate closely with global marketing, sales, customer success, and partner teams to ensure alignment and integration of regional marketing efforts. Maintain effective communication channels to ensure the smooth execution of joint marketing initiatives and seamless coordination across functions
- Budget & Resource Management: Own the Americas regional marketing budget, allocating resources to programs that will have the highest impact on revenue generation and customer growth. Ensure effective use of marketing spend, continuously optimizing for efficiency and effectiveness
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company HQ
The East Cut, San Francisco, CA
Leadership
Todd McKinnon
(CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
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