Senior Director of Product Marketing, Veeam
Veeam Data Platform
$199.1-570.3k
OTE
Salary dependent on location. Offers are typically made below the midpoint of the range
More information about location
Data backup & recovery platform
Be an early applicant
Data backup & recovery platform
1001+ employees
Be an early applicant
$199.1-570.3k
OTE
Salary dependent on location. Offers are typically made below the midpoint of the range
More information about location
1001+ employees
Company mission
To empower every organization to not just bounce back from a data outage or loss but bounce forward.
Role
Who you are
- The ideal candidate is a proven leader with outstanding executive presence, capable of thriving in high-stakes, global environments and driving business priorities to completion
- 10+ years in product marketing, product management, or technical marketing for B2B software (data protection, security, cloud, or SaaS strongly preferred)
- 5+ years leading product marketing teams, with a proven record of success in global, cross-segment roles
- Demonstrated expertise in building differentiated messaging and content for complex, multi-product solutions that span across various customer workloads and data protection needs
- Experience working with technical product and strategy teams to understand and distill “the benefits and nuances of the tech” into clear, realizable business value thar resonates across a diverse buying group
- Experience partnering with Alliance, Channel and Enterprise teams for cohesive strategies
- Effective communicator at all levels, especially in high-stakes settings
- Deep cross-functional collaboration skills in a global, matrixed environment
- Experience with customer migration from legacy or perpetual to subscription/aaS models
- Proven use of AI tools for marketing productivity
- Ability to work in a state of ambiguity, with moving dates and deliverables
- Bachelor’s degree in technology, business, or related field; MBA or MS preferred
- To be eligible for this position, your primary residence must be located in the United States
What the job involves
- Veeam, the global leader in data resilience and ransomware recovery, is seeking an accomplished Senior Director of Product Marketing for our flagship Veeam Data Platform
- This highly visible, strategic role is responsible for leading global product marketing initiatives that drive growth and retention across all segments, with heavy focus on Commercial and Enterprise expansion
- The Senior Director will lead a team of product marketers and technical marketing experts, working cross-functionally with Product, Sales, Security, GTM, Field Marketing, Enablement, and Customer Success
- This person must be able to carry the success of the industry leader in data resilience into the next phase
- This role will report to the VP of Product Marketing and can be either remote or in office
- Executive Presence: Represent Product Marketing in executive forums (QBRs, Marketing Leadership meetings, etc.), providing clear, strategic updates and recommendations
- Team Management: Lead, develop, and inspire a team of 3–5 Product and Technical Product Marketers, setting clear goals and delivering results across the full marketing spectrum
- Messaging & Positioning: Create and refine impactful messaging that reflects the full, evergreen value of the Veeam Data Platform as well as the latest release benefits, tailored for diverse audiences in the entire buying group
- Global, Cross-Segment Leadership: Shape and execute product marketing strategies that span across customer segments and regions, ensuring messaging, content, and initiatives address the unique needs of each
- Go-to-Market: Oversee ‘run the business’ product marketing activities: launches, sales/field enablement, content development, competitive positioning, and campaign support
- Cross-functional Collaboration: Drive initiatives and deliver business value by working with Product Management, Security, GTM, Demand Generation, Field Marketing, Sales, Renewals, Competitive Intelligence, and Enablement
- Business Alignment: Ensure alignment with business objectives, including revenue, pipeline, retention, and customer satisfaction. Lead programs to migrate customers to new licensing/adoption models
- Enterprise Team Collaboration: Partner closely and collaboratively with an Enterprise-focused Product Marketing team to ensure unified messaging and go-to-market strategies, while sharing insights and best practices across segments
- Storytelling for All Audiences: Craft compelling narratives that address the needs of a broad range of customer personas, from IT administrators to C-level executives
- Innovation: Deliver value to customers across a spectrum of consumption models including On premises, Cloud and as-a-Service delivery options, working across multiple development teams to achieve business goals
- Voice of the Customer: Ability to effectively gather feedback from Customers, Field and Sales to effectively use the voice of customer to advance the business
- Licensing, Pricing, and Adoption: Become an expert in Veeam’s licensing and pricing models, and champion initiatives for adoption, usage, and migration
- AI & Innovation: Champion the use of AI tools and digital platforms to boost team productivity and marketing impact
Our take
The increasing reliance of businesses on data and the growing volume of data generated make organisations more vulnerable to cyberattacks. Veeam is a leading provider of backup, recovery, and data management solutions, focusing on simplifying backups for virtual machines, achieving any recovery objective, maximising investments, and reducing management overhead.
Veeam continuously introduces product updates, recently including cloud-native solutions to protect data across AWS, Azure, and Google Cloud. The company currently safeguards data for over 400,000 customers worldwide, including over 80% of the Fortune 500 and 70% of the Global 2,000, with clients like Fujitsu, Siemens, and VW.
Its acquisition by Insight Partners in 2020 enables Veeam to expand into new markets, fueling its continued growth. Veeam is poised to remain a leader by driving industry innovation and staying ahead of increasingly sophisticated cyberattacks.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (1 round)
Jan 2019
$500m
GROWTH EQUITY VC
Total funding: $500m
Company benefits
- Unlimited paid time off, plus 3 global VeeaMe Days for self-care
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage from day one
- Mental health support, therapy sessions, and digital wellness tools via SupportLinc EAP
- 401(k) retirement plan with matching contributions up to annual limits
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Professional training and education, including courses and workshops, internal meetups, and unlimited access to our online learning platforms (LinkedIn Learning, Athena, O’Reilly) and mentoring through our MentorLab program
Company HQ
Lakeview, Kirkland, WA
Leadership
Anand Eswaran
(President & CEO)Former President and Chief Operating Officer at RingCentral, Founding Advisory Board Member of the Technology Services Industry Association (TSIA), and former Corporate Vice President (various departments) at Microsoft. Previous Vice President of Global Services at SAP (Executive), Hewlett-Packard, and Vignette Corp.
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