Senior Director of Product Marketing, G2
$250-300k
OTE
+ Equity
Expert level
Remote from US
Review site for business software & services
Posted today
Review site for business software & services
1001+ employees
B2BMarketplaceAnalyticsData Sharing
Posted today
$250-300k
OTE
+ Equity
Expert level
Remote from US
1001+ employees
B2BMarketplaceAnalyticsData Sharing
Company mission
To make trust a central part of the digital transformation.
Role
Who you are
- We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway
- 10+ years of product marketing experience, with at least 4 years in a director-level or above role in a B2B SaaS environment
- Demonstrated track record of owning end-to-end GTM strategy and execution — from positioning and messaging through integrated launch — across a multi-product portfolio in a fast-moving environment
- Deep product partnership skills: experienced partnering with Product leadership upstream in the roadmap cycle, able to read a roadmap critically and shape market narrative early rather than waiting for a launch brief
- Broad PMM scope experience across multiple product types — ideally including data products, digital advertising or performance products, and AI or ecosystem solutions
- A builder and executor who thrives on owning their work at every level alongside their team — writes the messaging house, engages directly with Product and Sales, drives cross-functional alignment personally
- Strong preference for candidates with mid-market or growth-stage SaaS backgrounds where speed, resourcefulness, and hands-on execution are the norm
- Analytical and data-driven: uses pipeline, product adoption, and market data to inform decisions and continuously improve GTM performance
- Exceptional cross-functional leadership with a track record of influencing across Product, Sales, Brand, and Growth Marketing in complex organizational environments
- Strong communicator and storyteller — clear, direct, and credible in written and verbal communication at all organizational levels including executive; able to translate complex product capabilities into compelling narratives for multiple audience types
- Proven people manager with experience developing marketing talent and building high-performing team cultures
What the job involves
- At G2, our Senior Director of Product Marketing sits at the center of our product, marketing, and revenue strategy.
- This is a high-impact leadership role with broad scope: you will own the go-to-market workstream across G2's full product portfolio — from our core seller and buyer intent products to our digital advertising solutions and AI and ecosystem innovations — while serving as the primary strategic partner to Product leadership.
- This is a rare opportunity to shape how the world's largest software marketplace tells its product story at a pivotal moment of growth and innovation. You will report directly to the Chief Marketing Officer and be a key member of the Marketing leadership team
- G2 is uniquely positioned in the market: we sit at the intersection of buyer intelligence, software discovery, and AI-powered GTM — and we have the data, brand, and momentum to define an entirely new category of how software companies grow
- As Senior Director of Product Marketing, you will be the architect of how G2 brings that story to market
- You will partner deeply with G2's Product leadership — embedded in roadmap planning and strategy from the earliest stages — and lead a team of product marketers who collectively cover our full product portfolio
- You will orchestrate innovation drops and integrated launch execution, partner strategically with Brand and Growth Marketing to amplify G2's product story in market, and develop the messaging and enablement content that equips our revenue teams to win
- This role is built for a marketer who thinks at the strategic level and executes alongside their team — someone who is genuinely product-fluent, commercially minded, and energized by the challenge of bringing innovative products to market at speed
- Serve as the primary strategic partner to G2's Product leadership — embedded in roadmap planning, prioritization, and strategy development from the start so that market timing, positioning, and launch strategy are shaped upstream, not at handoff
- Own end-to-end GTM strategy and execution for G2's full product portfolio, including tiered launch planning, innovation drops, and post-launch performance measurement across Brand and Growth Marketing
- Develop and maintain core positioning and messaging frameworks (messaging houses) for G2's product portfolio, ensuring differentiation and consistency across all marketing channels and customer conversations
- Lead product marketing for G2's core seller products — including Buyer Intent and Marketing Solutions — owning full-cycle PMM from launch and partnering with customer advocacy and lifecycle marketing
- Develop compelling value propositions, messaging, and content that resonate with marketing and sales leaders across G2's target segments, translating product capabilities into clear business outcomes
- Drive product adoption and expansion by partnering with Customer Success and Marketing on lifecycle programs that communicate ongoing product value to existing customers
- Own product marketing for G2's digital advertising and performance products — Ads, PPC, and PPL — developing the positioning, messaging, and content that drives awareness and adoption across seller segments
- Partner with Growth Marketing to ensure product messaging is integrated into campaign strategy and channel execution for G2's digital advertising solutions
- Track product adoption, usage data, and seller feedback to continuously refine messaging and surface opportunities for product and marketing improvement
- Own product marketing for G2's AI-powered and ecosystem products — including MCP, API integrations, and Data Solutions — developing the positioning and market narrative for G2's most strategically innovative initiatives
- Build messaging architecture and go-to-market strategy for G2's H3 innovation pipeline, ensuring emerging products have a clear, compelling market narrative from early stage through broad launch
- Support partner marketing strategy in collaboration with Partner Marketing and G2's ecosystem and partnership teams, ensuring partner integrations and co-marketing programs are positioned and activated effectively in market
- Drive strategic alignment across Brand and Growth Marketing to ensure G2's product narrative is consistent, differentiated, and amplified across every marketing channel and external touchpoint
- Develop the messaging and enablement content — value propositions, playbooks, product narratives, and objection-handling guides — that equips our revenue teams to go to market with confidence, in partnership with the Sales Enablement team who drives program delivery
- Represent PMM in Marketing leadership discussions, ensuring product strategy and launch priorities are reflected in cross-functional planning and resource allocation
- Lead and develop a talented product marketing team, setting high standards for strategic thinking, product fluency, data literacy, and execution quality across the function
- Establish clear role expectations, individual development plans, and a consistent team operating rhythm that keeps priorities sharp and team members growing
- Build and maintain a high hiring bar for the PMM function — attracting marketers with intellectual rigor, genuine product fluency, and GTM depth
Our take
G2 helps companies to compare the best business software and services based on user ratings and social data. Its rise emphasises just how fragmented and competitive the market is for business software today, and how a company that provides a way to navigate through all the confusion has a very good shot at building a lucrative business.
The company is part of a large group that has sprung up online to provide reviews and competitive analysis of various software products. However, unlike many others, G2 doesn't use an affiliate revenue model, where revenue is earned through advertisements and clicks. G2 instead uses a similar model to Glassdoor, striving for authenticity and credibility.
This approach has seen the site rise in popularity as it delivers reviews and analytics to make navigating the software landscape less complex for businesses and their teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Top investors
53% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2021
$157m
SERIES D
Oct 2018
$55m
SERIES C
Total funding: $257.6m
Company benefits
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
Company HQ
Chicago Loop, Chicago, IL
Leadership
Godard Abel
(Co-Founder & CEO)Previously founded and led BigMachines, a leading SaaS CPQ company.
Tim Handorf
(Co-Founder & Head of G2 Labs)Before G2, served as a Vice President of Product Management at BigMachines.
Mike Wheeler
(CTO)Came to G2 from TapJoy, where they helped to launch a mobile web product to an audience of more than 3 million users.
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