CRM Lifecycle Marketing Manager, Faire

• The ideal candidate has worked in an experimentation-driven environment, eagerly embraces automation and technology to accelerate growth marketing efforts, and stays ahead of the curve with the latest digital marketing trends
• 4+ years of direct, hands-on experience managing lifecycle campaigns, focused on optimizing for down-funnel metrics (conversion, revenue, etc.)
• Analytical with a structured approach to solving problems. Comfortable with developing conclusions based on large amounts of data and insights
• Experience with marketing automation tools (Braze, Mailchimp, or similar comprehensive CRM systems)
• AB testing knowledge and experience
• Experience working cross-functionally to generate new insights and develop testing ideas
• Strong organization skills, attention to detail, and a passion for optimizing processes
• Excellent written & oral communication skills and ability to communicate insights crisply to various stakeholders
• Ability to thrive in a fast-pace, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously

Desirable

• We are looking for a data-driven email expert to join Faire’s Growth Marketing team
• As a CRM Lifecycle Marketing Manager, you’ll be responsible for ideating, executing, and optimizing scaled lifecycle journeys to drive engagement and conversion
• You’ll collaborate closely with cross-functional partners across Design, Analytics, and Operations to turn rich customer data into effective and dynamic email campaigns at scale
• Lead the development and execution of automated email workflows and ad-hoc campaigns based on customer behaviors, preferences, and lifecycle stages
• Work cross functionally alongside Product, Data, and Design to develop marketing strategies aligned broader business objectives
• Partner with analytics teams to understand campaign performance and implement data-based hypothesis to inform new experimentation opportunities
• Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization
• Effectively tailor strategies for international markets, ensuring localized approach resonates with regional audiences while maintaining a consistent global brand voice
• Work with data science to integrate models into the customer lifecycle for increased segmentation and personalization
• Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels
• Optional: Work closely with the design team to translate brand guidelines and creative concepts into visually compelling assets that resonate with our target audiences