Senior Vertical Marketing Lead, Tubi
$77.4-110.5k
+ Annual discretionary bonus
2 days a week in office
Free TV and movie streaming service
Be an early applicant
Free TV and movie streaming service
501-1000 employees
Be an early applicant
$77.4-110.5k
+ Annual discretionary bonus
2 days a week in office
501-1000 employees
Company mission
To free the world’s entertainment to super-serve audiences and advertisers everywhere.
Role
Who you are
- 4–6 years of experience in B2B marketing, media, or ad tech, ideally supporting Sales or industry marketing
- Understanding of the advertising ecosystem, particularly in digital or streaming video
- Strong storytelling and content development skills—able to distill complex ideas into clear and persuasive marketing materials
- Ability to manage multiple projects across teams, prioritizing effectively while keeping a high standard of quality
- Familiarity with industry or category marketing in the ads business a plus, but not required
- Comfortable working independently while contributing to a collaborative team environment
- Data-minded with the ability to connect qualitative insights and quantitative results to drive marketing outcomes
What the job involves
- Tubi is seeking a Sr Lead, Vertical Marketing to help shape and execute industry-specific marketing strategies that elevate Tubi’s presence in key verticals
- In this role, you’ll partner closely with the Sr
- Manager of Vertical Marketing while taking the lead on go-to-market strategy for high-potential verticals where focused, impactful marketing can drive outsized results.You’ll partner closely with Sales, Ad Product Marketing, Creative, Events, and Research teams to bring to life compelling narratives, sales enablement tools, and campaign strategies that drive awareness and revenue among category advertisers
- This is a strategic and hands-on role suited for a B2B marketer who is equal parts creative storyteller, project manager, and collaborator—with an interest in helping advertisers understand the unique value of Tubi’s ad-supported streaming platform
- Own the marketing strategy and execution for key verticals by creating content and programs that highlight Tubi’s value proposition to key stakeholders within these industries
- Support the Sr. Manager, Vertical Marketing in developing scalable marketing frameworks and playbooks across additional verticals, collaborating on insights and opportunities that can be leveraged across industries
- Build sales enablement materials, including pitch decks, one-sheeters, and talking points tailored to the needs of your assigned verticals
- Partner with Sales and the Ad Solutions team to surface success stories, case studies, and use cases that support active conversations with advertisers
- Contribute to cross-functional GTM planning by collaborating with Events, Creative, Product Marketing, and Research to bring campaigns and thought leadership to market
- Help execute vertical-specific marketing activations such as webinars, conferences, or sponsorships, ensuring flawless delivery and follow-up
- Monitor industry trends, advertiser behavior, and campaign performance to inform content and marketing tactics
- Ensure all work aligns with brand guidelines, legal compliance, and cross-functional feedback loops
Our take
Tubi is a streaming service that was founded in 2014 on a mission to offer subscribers premium television and movies for free. To achieve this, the streaming service relies on ad revenue to support its extensive content library. Rather than focusing on producing original content, Tubi emphasizes acquiring the right to preexisting shows and movies.
Leveraging a business model centred on ad-supported streaming, Tubi has successfully disrupted the highly competitive industry. And this approach has resonated with audiences, helping the service amass over 100M monthly active users.
With its recent expansion into the UK, Tubi is poised to tap into a new and diverse audience, further solidifying its position as a major player in the ad-supported streaming market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2019
$25m
LATE VC
May 2017
$21.4m
SERIES B
Total funding: $76.4m
Company benefits
- Competitive Compensation.
- Healthcare Coverage: We offer medical, dental, and vision coverage, effective from day one.
- Family Support: We’re proud to support families of all kinds, and offer generous parental leave, childcare support, and eldercare assistance whenever you need it.
- Wellness Programs: Monthly wellness reimbursement, generous time off, and additional Tubi Holidays help us support mental and physical wellbeing for you and your family.
- Continuing Education: From education reimbursement to leadership development to certification support, we’re invested in developing our talent so you can take your career to the next level.
- Financial Support: We offer resources to help keep you financially fit and invested in your future, from our highly-rated retirement savings matches to financial advisors and planning services.
Company HQ
Financial District, San Francisco, CA
Leadership
Anjali Sud
(CEO)Prior to joining Tubi as CEO in 2023, Anjali was the CEO of Vimeo for 6 years.
Sameer Balgi
(CFO)Sameer previously spent 10 years at Amazon in various roles, including Senior Finance Manager of US Advertising and Finance Director of Amazon Advertising. He also spent nearly 6 years at Procter & Gamble in various Finance roles.
Mike Bidgoli
(CPO & CTO)Previously, Mike was the Head of Product, New Monetization Experiences at Meta. He also served as the VP of Product, Instacart App at Instacart and as a Senior Director of Product, Video at Facebook.
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