B2B Product Marketing Manager, Mastercard
Loyalty
Global payments technology company
Job no longer available
Global payments technology company
1001+ employees
Job no longer available
1001+ employees
Company mission
To connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
Role
Who you are
- 5+ years of experience in B2B product marketing role (or related field) in related industry
- Proven success executing product marketing campaigns, evaluating metrics for success, and recommending changes
- Strong storyteller that understands that content should be purposeful and succinct, even when dealing with complex subjects
- Proven ability to translate business priorities into marketing campaigns that generate awareness and demand
- Strong background in leveraging multiple sources of data to identify insights, draft briefs, assess creative content across channels, and deliver sales and marketing materials
- Inquisitive, with an aptitude for analytical and quantitative problem-solving
- Demonstrated ownership, and enthusiasm with a track record of learning quickly on the job
- Experience with analyst relations and participation in vendor evaluation reports such as Gartner’s Magic Quadrant and Forrester’s Wave
- Strong project management and relationship building skills
- Clear and flexible communicator with experience working collaboratively with multicultural and remote project teams
What the job involves
- The Data & Services Marketing team is focused on driving revenue growth through customer acquisition and retention by creating B2B thought leadership positioning and product content, as well as building and executing global and local multi-channel campaigns
- Product marketers within the Mastercard Data & Services Marketing team are responsible for creating market differentiation and consideration for Mastercard ’s products and services, which are used by leading companies across industries
- Working closely with product and sales teams, the B2B Product Marketing Manager, focused on the Loyalty business line within Mastercard Data & Services, will develop compelling strategies, content, and platforms that drive awareness and demand for our cutting-edge Loyalty solutions
- The B2B Product Marketing Manager role will lead the execution of product marketing strategies within the Data & Services business unit for the Loyalty business line, in close collaboration with our product and sales teams
- In this role, you will provide hands-on management of all marketing materials and content to drive awareness and demand for Mastercard Loyalty offerings
- You will also determine insights into customer needs and appropriately translate these insights into excellence in marketing planning, lead generation, and awareness-building activities
- This role is a great opportunity for a professional and enthusiastic B2B marketer who is ready to hit the ground running, build a deep understanding of Mastercard offerings – particularly those in the Loyalty space, and take on a fast-paced, global role in a critical area of our business
- Lead the execution of established Product Marketing strategies
- Develop sales materials—core sales presentations, website content, product demos and videos—and packaging, leveraging consumer and industry insights
- Support the development of product value propositions that are crisp, and competitively positioned
- Collaborate closely with product, sales and marketing teams
- Drive efforts to integrate product programs with segment and regional marketing programs and vice versa
- Maximize distribution and use of product marketing assets across sales teams
- Monitor and adjust product marketing budget
- Conduct quarterly business reviews with Loyalty leadership team
Our take
Mastercard is in the global payments business, and operates the world's fastest payments processing network. Its products and solutions have become central to everyday commerce across the world, in activities ranging from shopping and travelling to running businesses.
As the economy has become more and more digitised, Mastercard has been a leading player in helping businesses and individuals across the globe embrace card payments and digital banking. One of the world's largest companies, its revenue has seen consistent gain in the last 20 years.
The challenge for modern payments companies is that payments are always changing, as seen in the astronomical rise of contactless payments over the last decade. Mastercard's acquisition of blockchain systems, and an overall focus on leveraging its technology towards a digital economy, has placed the company in good stead to keep up to date with current trends, like cryptocurrency, in the digitised payments world.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Company benefits
- Gym membership
- Share purchase options
- Extra holiday purchase optional
- Work from home opportunities
- Health insurance
Company HQ
Purchase, Harrison, NY
Leadership
Michael Miebach
(CEO)Has served in a variety of roles at the company, including President and CPO. Currently Board Member at IBM, Accion, the World Resources Institute, the US-India Strategic Partnership Forum, and the Metropolitan Opera. They are also a Trustee of USCIB.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 159 more jobs at Mastercard