Senior Director of Growth Marketing/Acquisition, Calm

• We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity
• You’re both strategic and hands-on—able to zoom out to set vision and roadmap while also diving deep into data and campaign execution to coach your team toward best-in-class performance
• You have deep experience managing paid channels for DTC businesses, and you thrive in a fast-paced, data-driven environment where accountability and innovation are key
• Deep channel expertise across paid social, paid search, ASA, Google UAC, and offline channels within a DTC environment
• Proven track record of driving acquisition growth and ROAS across 8-figure budgets
• Strong understanding of measurement, incrementality testing, cohort-based LTV, and full-funnel performance tracking
• Analytical mindset with a passion for data and the ability to turn insights into scalable action
• Experienced in building and managing high-performing in-house teams
• Financially fluent with experience in media planning, budget forecasting, and optimizing spend for efficiency and scale
• Strong communicator and collaborator with a track record of influencing cross-functional partners
• Proficient in attribution platforms and technical marketing stack fundamentals
• Highly organized, self-directed, and thrives in a fast-paced environment
• 10+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house
• 5+ years leading a high-performing media team
• Proven success managing 8-figure paid media budgets across multiple channels

Desirable

• As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm
• We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com
• We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels
• We are always looking for new opportunities to optimize and scale new and existing ad networks and channels
• As Sr Director of Growth Marketing, Acquisition, you’ll be a key leader fueling Calm’s growth engine and driving our mission to support global mental health
• You will own strategy and execution across all paid acquisition channels, leading a high-performing in-house team across media buying, analytics, creative, and marketing operations
• Own Calm’s paid acquisition strategy and execution across digital and offline channels—including paid social, paid search, Apple Search Ads (ASA), Google UAC, and emerging platforms
• Manage and mentor a team of media buyers, UA analytics, creative strategists, and marketing ops to ensure high performance and alignment to business goals
• Set and manage annual media budgets and performance targets in close partnership with Finance, ensuring cost efficiency and ROI that supports Calm’s financial plan
• Lead regular pacing, and budget management processes to maintain accountability and alignment with the broader DTC financial plan
• Deliver regular performance updates and insights, channel outlooks, and growth recommendations to senior leadership
• Own the marketing measurement framework, guiding roadmap evolution to drive incremental gains and robust attribution
• Launch and scale incrementality experiments to refine strategy and increase channel efficiency
• Analyze ad channel data to surface trends, identify opportunities, and drive optimizations in bidding, targeting, and creative
• Drive a roadmap of continuous experimentation across channels to unlock new growth levers
• Partner with Product and Engineering to optimize onboarding flows, landing pages, and conversion paths
• Stay ahead of digital marketing trends, platform updates, and consumer behavior shifts to ensure Calm maintains a competitive edge