Digital Marketing Executive, Fathom

• 2+ years of experience in B2B digital marketing, with a proven track record in demand and lead generation
• Core tech stack proficiency: Strong, hands-on experience using HubSpot, LinkedIn, and Canva
• Analytics savvy: Experience using GA4, HubSpot Campaigns, or other analytics tools to track, analyse, and optimise campaign performance
• Proactive mindset: High autonomy, a self-starter attitude, and the confidence to manage multiple stakeholders and deadlines simultaneously
• Design eye: A good eye for visual layout and branding, with the ability to swiftly adapt and create assets using Canva
• Data & process driven: Comfortable working with structured planning templates, building segmented data lists, and maintaining CRM data hygiene
• A genuine interest in climate science and environmental technology

Desirable

• Reporting to: Head of Marketing
• This is an exciting time to work within the ever-changing, fast-paced climate risk space. We’re looking for a passionate, proactive, and driven digital marketer who can step into an established team and immediately start driving our multi-channel campaigns forward
• We are seeking a confident, proactive Digital Marketing Executive to take ownership of our digital execution and campaign deployment
• In this role, you won't just follow instructions, you will take the initiative, manage internal stakeholders with confidence, and proactively drive projects to completion
• You will be the engine room of our campaign execution:
• Working closely with Vertical Marketing Managers (who lead on persona insights, content ideas, and field marketing), a Content Manager, and PR & Communications Manager to turn high-level ideas - such as a new thought leadership report - into fully realised, high-converting multi-channel campaigns that help Fathom to hit our revenue goals
• Campaign execution & stakeholder management:
• Proactively lead campaign delivery: Work collaboratively with Vertical Marketing Managers to scope campaigns, agree on objectives/KPIs, and determine the optimal channel mix
• End-to-end campaign building: Build targeted contact lists, draft and build automated emails and nurture sequences and workflows, and work with the Rev Ops Manager to prepare performance reports
• Marketing automation: Support Vertical Marketing Managers by building and managing HubSpot workflows to automate event promotions, webinars, and post-event follow-ups
• Sales enablement: Create and maintain Digital Sales Rooms to support the sales team with follow-ups from webinars and other Fathom events
• Social media & creative content:
• Own the LinkedIn channel: Act as the primary manager for our main social channel. Draft, edit, and schedule engaging posts
• Asset creation: Utilise our existing bank of Canva templates (and your own strong eye for design) to create eye-catching social creative assets
• Social analytics: Regularly review performance metrics, identify trends, experiment with new formats, and share insights with the wider team
• Paid social: Potentially prepare, launch, and manage LinkedIn ad campaigns to drive conversions with support from our digital agency
• Website & agency collaboration:
• Website maintenance: Help maintain the Fathom website, ensuring content is up-to-date and engaging, as well as technically sound
• Agency management: Act as a key point of contact for our external digital agency (technical SEO and PPC) to optimise site health, traffic, and paid performance