Freelance Senior Community Strategist, Keywords Studios
Chinese Speaking, Gaming, Fixed-term contract
Technical & creative services provider
Be an early applicant
Technical & creative services provider
1001+ employees
Be an early applicant
1001+ employees
Company mission
To use the passion for games, technology, and media to create a global services platform for video games.
Role
Who you are
- 1-2 years Senior Strategist experience or more
- Good understanding of core strategic principles & frameworks
- Sense of direction between data-driven analytics and creative strategy
- Strong grasp of social & web analytics (native & via tools)
- Strong numeracy and comfort with numerical data
- Very strong written and spoken communication skills
- High level of self-sufficiency and organization
- A passion for marketing
- Good knowledge of Social / Community Strategy
- Must have addition: knowledge of the gaming market in China, doesn't have to be a hardcore player, but understanding of popular RPG games and the general ecosystem is vital
- If you're interested in joining our team, we highly encourage you to apply. That would be it from us - now we are waiting for your move!
What the job involves
- We’re looking for a native Mandarin-speaking, senior-level strategist to work with our UK team. This position is available across multiple locations and can be performed remotely. It is a fixed-term contract expected to last approximately two months
- Lead the culturalization of our current global community strategy for the Chinese market, including target audience personas, community proposition, phased community objectives, channel strategy and content recommendations
- Define a China-first value proposition for the community
- Identify key audience segments based on motivations and social and community behaviors, not just demographics
- Develop a platform-native strategy across Bilibili, Weibo, Douyin, etc. including what content will resonate (not just what we should post, but why)
- Identify the roles of creators, fandom and social validation in China (educate the rest of the team about it)
- Ensure all content and messaging are not just localized but culturally relevant and trend-aware
Application process
- You send us your application with your updated resume
- After reviewing your candidacy and if you meet the requirements, we’ll invite you for the online assessment and an interview with one of our Talent Acquisition Specialists. It’s a perfect chance to exchange questions and get to know each other better. There might be a second and sometimes a Third interview with an Operations Manager
- At the end of our journey - hopefully you will receive an offer and become our new Keywordian!
- Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy
Our take
Keywords Studios is an international technical service provider to the global video games industry and beyond. The company works as an external development partner for its users, enabling leading content creators and publishers to leverage Keywords' expertise and capacity across the lifecycle of interactive content. In so doing the company enables its clients who are operating in complex and fast-moving environments to remain lean and agile, and to focus on creating and monetising the most engaging experiences.
The company has over 70 studios in 26 countries across the globe. Providing integrated art production, engineering, audio services, testing, localisation, and player support services in more than 50 languages and 16 game platforms.
With a strong market position, Keywords provides services to nearly all of the prominent gaming companies, including T2, EA, Ubisoft, and Square Enix. Keywords had also been on an acquisition spree, with its total acquisition count sitting at 60 before it was acquired by private equity firm EQT in 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- Medical, dental and vision benefits
- WFH Opportunities
- Flexible working hours
- Bonus Schemes
- And More (Varies by Location)
- 25 days holiday (+ bank holidays) 🇬🇧
- Pension Scheme 🇬🇧
- Tech & Bike Schemes 🇬🇧
Company HQ
Carmanhall And Leopardstown, Dublin, Ireland
Leadership
Bertrand Bodson
(CEO)Current Non-Executive Director at Tesco and Wolters Kluwer. Co-Founder & former CEO of Bragster.com (Acquired by Guinness World Records). Previous Chief Digital & CMO at Sainsbury's, and Non-Executive Director of Electrocomponents.
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