Product Marketing Manager, Blackbird Labs

• This role is perfect for a resourceful, data-driven, and creative marketer who can think strategically but also execute with urgency
• If you thrive in fast-paced environments and love building things from the ground up, we’d love to meet you
• 6+ years of product marketing experience in consumer tech, hospitality, or fintech
• Strong ability to work cross-functionally to develop and execute GTM campaigns
• A data-driven approach to marketing, with experience using insights to refine messaging and positioning
• Experience marketing consumer-facing digital products, preferably in mobile apps or marketplaces. Hospitality, loyalty or restaurant tech experience is a plus
• Excellent storytelling and communication skills—ability to craft compelling narratives
• Highly entrepreneurial mindset—proactive, resourceful, and able to execute independently
• Strong understanding of retention, lifecycle marketing, and engagement strategies

Desirable

• As Product Marketing Manager, you will define and execute strategies that drive awareness, adoption, and engagement with Blackbird’s products
• This is a cross-functional role that requires collaboration across Marketing, Product, Design, UXR, Engineering, Sales, and Data teams to bring new features, partnerships, and programs to market
• Develop and refine audience insights & value propositions for diners, restaurants, and industry partners to drive engagement and adoption
• Lead go-to-market strategy and execution for new product features, partnerships, and campaigns, ensuring consistent messaging across all channels
• Own user communications and lifecycle marketing, including in-app messaging, email, and push notifications to drive retention and engagement
• Manage content strategy and optimization for key platforms, including the website and app store to improve discoverability and conversion
• Oversee the strategy, positioning and in-app merchandising of Blackbird’s Passes and Clubs, to drive user acquisition and engagement
• Collaborate cross-functionally with Product, Design, Engineering, Sales, and Data teams to ensure alignment and execution of marketing strategies
• Define success metrics and analyze performance, using data to inform marketing strategies, optimize campaigns, and improve product adoption