Senior Lifecycle Marketing Manager, Ethos Life
$114-203k
Life insurance provider
Open for applications
Life insurance provider
501-1000 employees
Open for applications
$114-203k
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- We are seeking a dynamic and experienced Senior Manager of Lifecycle Marketing to lead our B2B lifecycle marketing strategy
- This role requires a strategic thinker with deep operational expertise, a passion for experimentation and optimization, and at least 8 years of experience in lifecycle marketing
- 8+ years of progressive experience in lifecycle marketing, with a proven track record of driving business growth
- 3+ years of experience in a leadership role, managing and developing lifecycle marketing teams
- Strong analytical skills with the ability to interpret complex data, extract actionable insights, and make data-driven decisions
- Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
- Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
- Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
- Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences
- Experience in the insurance or financial services industry is a plus
- Familiarity with compliance and regulatory considerations
What the job involves
- You will be responsible for developing and executing innovative lifecycle programs across multiple channels to drive conversions, enhance customer engagement, and maximize lifetime value for our suite of agent-focused insurance and fintech products
- You will manage and mentor a team of lifecycle marketers, drive high impact conversion strategies, and ensure effective execution of programs across email, SMS, in-product and other channels
- You will be a data-driven leader, leveraging experimentation and insights to create compelling experiences and optimize campaigns for maximum impact
- Develop and implement a comprehensive B2B lifecycle marketing strategy to drive client acquisition, engagement, retention, and expansion across various product lines
- Lead and execute multi-channel lifecycle marketing programs, focusing on driving conversions, nurturing relationships, and improving client lifetime value
- Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement
- Collaborate closely with Product, Engineering, Creative, Sales, and Customer Success teams to define client journeys and integrate lifecycle marketing into a cohesive customer experience
- Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization
- Establish and monitor key performance indicators (KPIs) to evaluate lifecycle marketing effectiveness. Provide regular performance reports and actionable insights to stakeholders, clearly demonstrating marketing’s impact on business objectives
- Continuously analyze client data, campaign results, and market trends to identify opportunities for growth, innovation, and enhanced engagement strategies
- Ensure compliance with all relevant regulations and guidelines specific to B2B marketing communications within the insurance and financial services industries
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company want to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicised of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2 billion. However, the sector is being hit particularly hard by macroeconomic uncertainty and Ethos conducted several rounds of layoffs through 2022 and early 2023. Now focused on its core product and revenue growth, it is poised to extend its market leading position.
Steph
Company Specialist at Welcome to the Jungle
Insights
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive health benefits
- Awesome medical, dental, and vision plans that start when you start
- Restricted Stock Units
- Unlimited paid time off policy
- New parents can take leave with 100% wage replacement
- Team training, volunteering opportunities, additional resources, and some amazing Employee Resource Groups: Black at Ethos, Parents, Pride & Shethos
- Our healthcare plans offer coverage on family planning and fertility
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
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