Industry Marketing Lead, Stripe
Americas
$154.2-231.4k
A financial infrastructure platform for businesses
Be an early applicant
A financial infrastructure platform for businesses
1001+ employees
Be an early applicant
$154.2-231.4k
1001+ employees
Company mission
To increase the GDP of the internet
Role
Who you are
- We're seeking an experienced, creative, and results-oriented marketer who knows the enterprise audience to drive world-class industry marketing in the Americas region. If you have a proven track record for driving customer outcomes and can effectively work with sales to translate business needs into engagement opportunities; if you are someone who thrives in ambiguity, takes big swings, and comes with a growth mindset, then we want to talk to you
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
- 7+ years of experience in B2B marketing, preferably within an enterprise setting and in specific industry verticals
- Proven track record of developing and executing successful scaled and targeted multi-channel marketing campaigns across the full funnel
- Strong understanding of the B2B buying process and enterprise sales cycle
- Excellent verbal and written communication skills, with the ability to craft compelling messages for diverse audiences
- Proficiency in marketing automation tools, CRM software (Salesforce), and analytics platforms (Tableau)
- Experience working in both digital and in-person event environments, with a deep understanding of how to integrate event experiences into the buyer's journey
- Successful track record of collaborating with Sales teams, including joint planning, lead management, and earning trust as a strategic partner
- Strong analytical and data-driven decision-making skills with ability to synthesize and communicate business health with leadership
- Exhibits a strategic mindset with a strong analytical capability; comfortable with data interpretation and decision-making
- Ability to build relationships and collaborate effectively across various teams and departments
What the job involves
- The Americas Marketing team is a high-performing group laser-focused on fueling Stripe's expansion across the region. You'll have the opportunity to make a significant impact by building and optimizing programs and strategies.
- You'll collaborate closely with cross-functional partners in Sales, Product, Partnerships, and others to drive measurable business results and growth
- Develop and oversee the regional industry marketing strategy and execution plan to fuel pipeline growth with the enterprise sales teams across the Americas
- Collaborate with the industry GTM team to develop and execute targeted marketing strategies that align with business goals for various industries
- Partner closely with Demand Generation, Product Marketing, Sales, Customer Success, and Partnerships teams to develop and execute integrated marketing campaigns (digital, events, content, and direct outreach) that resonate with enterprise clients
- Work closely with sales teams to understand customer needs and tailor marketing approaches for effective engagement at the ground level
- Work with Product Marketing and GTM leads to develop compelling marketing content (brochures, presentations, case studies, blogs) that effectively communicate our value proposition to enterprise industry stakeholders
- Organize and execute industry-specific events (both Stripe-led and 3P events & industry conferences) to showcase our solutions and foster relationships with net-new prospects
- Own key business metrics and analyze and report on marketing campaign performance, utilizing data-driven insights to refine future initiatives and improve ROI
- Collaborate with product management, customer success, and sales teams to ensure consistent messaging and a unified approach to the market
- Manage budgets for campaigns and events, ensuring optimal allocation of resources to achieve marketing goals
- Leverage Stripe's marketing tech stack and analytics capabilities to drive data-driven decision-making and optimize the field marketing engine
- Serve as a marketing thought leader representing the Americas as we build Stripe's industry strategies
- As the industry marketing leader, you will play a pivotal role in aligning our marketing strategies with the specific dynamics of our target industries.
- You will be the link between product marketing and field marketing and you will partner closely with GTM to define, build, and execute on industry marketing strategies for Stripe that drive perception, engagement and ultimately revenue growth. As a member of the Americas Marketing team, this is a great opportunity to build and have a significant impact on our rapidly growing business
Our take
Stripe, nowadays a FinTech giant, spent the first few years since its founding building up its payments business, which primarily consisted of providing an API to eCommerce businesses so that they could easily integrate a payments option in their apps or websites, where before there was none.
More recently, Stripe has started to accelerate its growth with a significantly larger range of financial services including cash advances and credit cards. They also plan to build incorporation services, fraud protection, and more, diversifying its revenue away from payments and differentiating itself from its competitors.
To further expand its position, the company is looking to triple its presence in Ireland, and extend its services to countries with vast customer potential, including Brazil and India. Its latest venture, coming atop significant new funds, is to partner with OpenAI, the company behind ChatGPT - a win-win collaboration that will monetize OpenAI’s flagship products and at the same time enhance Stripe with GPT-4, as it moves forwards with intentions to "build the payments foundation for tomorrow's AI economy."
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-5% employee growth in 12 months
Company
Funding (last 2 of 13 rounds)
Mar 2023
$6.5bn
GROWTH EQUITY VC
Mar 2021
$600m
SERIES H
Total funding: $8.7bn
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- Comprehensive mental, physical and medical health plans
- Fertility benefits and parental leave
Company values
- Built for builders - The best reason to work at Stripe is that you will have colleagues who support and challenge you to do the best work of your career. We combine a big-picture mindset with obsessive attention to the details, down to the last pixel, API parameter, and word.
- An environment of growth - We care about results more than CVs. We value managers who remain experts while developing talent and designing successful orgs. You can also have a big impact and advance far without managing anyone. We want you to take what you’ve been hired to do, and show us how it’s done – you might create something we never would have imagined. We have had account managers start a publishing arm, interns who have run business units, and hackathon participants who have built company-defining products.
- Fast-paced, detail oriented - We balance innovation with scrupulous attention to every bit and byte involved in the movement of money – because we can’t do our job well unless we do both. When we started, we emailed every API error to everyone at the company. Now, we have more than 250 million API requests a day – and we still care about each one.
- Voraciously curious - We wish there was a book that described what we need to do next (we’d even publish it), but since there isn’t, we all have to write it together. You will need to find answers to questions you’ve never been asked before. Sometimes, you will be the first person ever to contemplate a particular problem. We want people who devour books for fun and approach new challenges with eager curiosity.
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Patrick Collison
(Content Strategist)Studied maths at MIT before founding Stripe. Also on the board of the Long Now Foundation.
John Collison
(President)Studied at Harvard but dropped out to found Stripe.
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