Marketing Lead, Docplanner
TuoTempo
+ ESOP after 6 months
More information about location
Booking platform and management software provider for doctors
Be an early applicant
Booking platform and management software provider for doctors
1001+ employees
Be an early applicant
+ ESOP after 6 months
More information about location
1001+ employees
Company mission
To make the healthcare experience more human, via free doctor reviews and bookings for patients, and practice management tools for doctors.
Role
Who you are
- 5+ years of experience in marketing, with 3+ years experience in b2b (large accounts) marketing or enterprise market (preferably in SaaS company)
- Healthcare experience is an advantage
- Ability to lead and influence others across all levels of the company
- Strategic yet hands-on problem solving approach with the ability to quickly absorb complex information, think outside the box, and ruthlessly prioritize in fast-changing environments
- Data-first decision making
- Fluent English, Spanish and Italian
What the job involves
- The TuoTempo Marketing Manager owns the overall go-to-market strategy and delivery/execution of plans to accelerate the growth of the Spanish and Italian markets within the enterprise B2B segment
- This role reports directly to the Chief Marketing Officer, and will focus on forecasting growth, managing the marketing budget to hit revenue targets, and owning planning and execution of the associated sales enablement and marketing campaigns to deliver on new and existing business, across Spanish and Italian markets we are currently focusing on
- This role will also focus on delivering marketing plans by working with our internal Strategic Services teams such as Marketing Operations, Brand, Content and Digital Operations to drive projects to completion
- This role is remote first either based in Spain or Italy. Occasional, however not high, travel (e.g. to events) is expected
- Develop, set up and lead execution of the marketing strategy for the Spanish and Italian markets, defining key initiatives across channels (email, events, social, search, video, etc.) in close alignment with global and local teams (e.g. MioDottore in Italy, Doctoralia in Spain for enterprise marketing strategy (events, lead gen, PR etc.))
- Shape content direction and ensure consistency with the global brand voice
- Champion a data-driven approach—prioritize experimentation, testing, and performance analysis to scale what works. Create MVPs, A/B tests, measure results, and scale
- Set performance KPIs and oversee optimization of marketing channels to drive MQLs, MROI, pipeline velocity, and revenue, incl. Reporting on their effectiveness
- Optimize marketing channel performance through setting of KPI’s. Measure and report on the effectiveness of marketing programs and campaigns with the purpose of improving revenue generation, MQLs, MROI, velocity and efficiency
- Own local brand positioning and PR plans for TuoTempo, working closely with senior leadership (Miguel, TuoTempo Managing Director and Local Heads of Marketing)
- Manage budget planning and allocation with a clear focus on business impact and financial goals, revenue gen, sales pipeline impact with view on financial year, quarterly and monthly performance
- Partner with sales and customer success to align marketing efforts with broader go-to-market objectives
- GTM: develop and provide ownership and leadership for the local GTM plans for each product, segment and persona within the Enterprise segment
- Lead efforts in partnership with Product, Sales and Customer Success to ensure seamless and cohesive lifecycle marketing and communications relative to the customer’s journey and persona
- Influence sales and revenue forecasts during the annual planning cycle
- Work closely with the Global Managing Director and Local Marketing managers to create company objectives and KPIs, annually to ensure complete alignment on revenue targets and that sales, marketing and CS are working together in a fluid GTM motion
- Partner with the local Heads of Sales to co-develop and manage the prospect pipeline and influence activity within the joint funnel
- Partner with the local Heads of Customer Success to co-develop and manage the customer journey, post sale
Our take
Healthcare platform Docplanner has become a major player in the European healthtech market in the decade since it was founded. The company offers a suite of administrative tools for 30M patients and around 2M doctors worldwide, including workflow digitisation and appointment booking services. The company currently operate in 13 countries, hit Unicorn status in 2021, and has been riding a recent wave of digital transformation and workforce overburdening in the healthcare sector which has spurred on demand for precisely the kind of services they provide. So it’s safe to say business is going well.
What is most compelling about Docplanner’s business journey has been its long-brewing competition with their direct competitor, the fellow Unicorn and better-funded Doctolib. The tête-à-tête with this French/German rival has seen both parties making aggressive European expansion with national acquisitions - Doctolib in Italy, France, and Germany; Docplanner in Turkey, Poland, Spain, and Latin America. With Docplanner’s 2021 acquisition of German parallel platform Jameda, however, they are making moves on Doctolib’s home turf. The company has also acquired MyDr, a leading Polsih tech solutions provider.
These broad consolidation moves represent a maturation of the healthtech market which will serve both competitors well. Docplanner is certainly a key and aggressive contender in this race - and this company isn't going anywhere any time soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2019
$91.5m
SERIES E
May 2017
$17.2m
SERIES D
Total funding: $143.6m
Company benefits
- English classes
- Stock Option plan
- Free health insurance & wellnes Ifeel platform (unlimited)
- Corporate access with Andjoy colaboration
- Off days package
- Additional paid holiday on your birthday to celebrate with your loved ones or to have a self-care day!
- Flexible working hours
- Working from home policy (up to 3 days per week)
Company HQ
Czyste, Warsaw, Masovian Voivodeship
Leadership
Mariusz Gralewski
(CEO)A Computer Science graduate from Warsaw University of Technology.
Luca Puccioni
(CEO)Previously Vice President and Chief Sales Officer at Groupon, he subsequently worked as Director for Southern European Sales at HomeAway.
Lucek Samulowski
(CPO)Previously Senior HR Business Partner at Unilever, he went on to serve as Head of HR at GoldenLine Sp.
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