Senior Content Associate, GOAT
Brand
$84-105k
Marketplace for authentic streetwear
Open for applications
Marketplace for authentic streetwear
501-1000 employees
Open for applications
$84-105k
501-1000 employees
Company mission
To bring the world’s greatest products together from the past, present and future, while providing a premier end-to-end customer experience with a point of view on culture and style.
Role
Who you are
- GOAT is looking for a highly organized, passionate, and creative strategic thinker for our Senior Content Associate role
- We are looking for a creative innovator who can enhance our brand awareness and affinity through compelling social ideas that align with our values
- The ideal candidate is well-versed in the contemporary social and influencer marketing landscape, self-motivated, and adept at meeting deadlines
- 3-5 years of experience in social media management, content creation, or a related field
- Strong understanding of social media analytics and reporting tools
- Excellent written and verbal communication skills
- Ability to collaborate effectively in a fast-paced environment while managing multiple time-sensitive projects
- Experience in creating visually compelling decks to communicate social strategy concepts to the team
- A positive attitude and adaptability in refining ideas based on feedback, budget, and timelines
- Proficiency in social media listening and analytics tools (e.g., Dash Hudson, Tribe Dynamics)
- Experience in community management
- Skills in articulating and presenting ideas to the broader team and senior management
- Strong analytical abilities for measuring success and tracking KPIs
- Qualitative research skills, with the capability to interpret social insights and translate them into actionable strategies
What the job involves
- This individual will play a pivotal role in supporting our social media and influencer marketing efforts, with a strong focus on growing our Instagram, TikTok and Twitter channels
- In this role, you will be responsible for crafting and executing dynamic content campaigns that leverage competitive insights and anticipate platform trends, all while promoting a community-centric approach
- They will engage in all aspects of content creation, from brainstorming social video concepts and coordinating content capture through our talent network, to swiftly editing short-form videos and writing copy, as well as collaborating with our design and copy teams to test social assets
- Manage the Monthly Social Content Calendar: Collaborate with internal stakeholders (Merchandising, Content, Design) to align planning and ensure cohesive content delivery
- Lead Daily Channel Operations: Oversee content planning and community management across GOAT social platforms, including Instagram, Twitter, and TikTok
- Engage with the Community: Actively respond to DMs and engage with relevant content (UGC and talent posts) to nurture existing relationships and build new ones
- Analyze Performance Metrics: Utilize social analytics tools to generate weekly, monthly, and post-campaign reports, providing actionable insights that inform future strategies and highlight platform trends
- Serve as a Thought Leader: Contribute to creative brainstorms by sharing insights on trends, best practices, and implications for broader teams
- Drive Project Timelines: Ensure project milestones are met by effectively managing execution timelines
- Create Creative Briefs: Develop compelling briefs to pitch innovative content ideas that will enhance our brand-building efforts
- Cast Influencer Talent: Identify and engage relevant influencer talent for campaigns, ensuring alignment with brand values and audience engagement goals
- Support Seeding Moments: Assist in strategizing and executing seeding initiatives to amplify campaign reach and generate organic buzz around product launches and events
Our take
GOAT is a resale marketplace with a focus on sneakers, that pioneered the ship-to-verify model. GOAT customers can be sure that their sneakers are authentic, which is especially important for the highly-sought after items that populate GOAT's website and mobile app.
The company has attempted to gain an edge over competitors, such as StockX, by beginning to authenticate items using Nvidia's deep-learning algorithms. Strategic acquisitions of the physical retailer Flight Club and streetwear marketplace Grailed have contributed to GOAT's expansion into brick-and-mortal sales, and online diversification, respectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
46% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2021
$195m
SERIES F
Sep 2020
$100m
SERIES E
Total funding: $492.6m
Company benefits
- Work from home opportunities
Company HQ
Jefferson Park, Los Angeles, CA
Articles
Leadership
Eddy Lu
(CEO)Graduated from University of California, Berkeley. A serial entrepreneur, originally working as a consultant at Deloitte.
Daishin Sugano
(CPO)Graduated from University of California, Berkeley. A serial entrepreneur who joined Y Combinator with GrubWithUs.
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