Audience Editor, Vox Media
$79-85k
Independent media company
Be an early applicant
Independent media company
1001+ employees
Be an early applicant
$79-85k
1001+ employees
Company mission
To shape the future of the media industry.
Role
Who you are
- Experience with social media and other content distribution platforms, including Instagram
- Experience with Reddit and Substack a plus but not required
- Experience with video editing also a plus but not required
- Experience with Canva or similar tools
- Strong writing skills; copywriting experience preferred
- Ability to think creatively and pitch and execute new audience engagement ideas
- Passion for engaging with audiences
- Understanding of Vox’s editorial mission
What the job involves
- The Audience Editor will be tasked with developing and executing strategies to help build Vox’s presence across key platforms
- They are a journalist with strong editorial instincts and a pulse on what audiences want; they also appreciate a good story and care deeply about serving our audience
- Our goal is to use platforms both to reach new audience members and to deepen our engagement with already loyal Vox fans
- This person’s mission is to support those goals by highlighting our best work, engaging with our audience regularly, and ultimately helping to ensure that Vox becomes a part of their daily routine
- They will sit on the audience team in the newsroom and work closely with a wide range of people across the newsroom
- This role reports to the Associate Director of Audience
- Be the primary manager of Vox’s social media accounts across platforms, with particular emphasis on Instagram. You’ll be responsible for growing engagement and keeping Vox in the conversation, with a focusing on deepening loyalty
- Build our presence on other platforms where we can engage existing active audiences, including Bluesky, Reddit, and Substack
- Act as an expert on social media, headlines, and SEO for the broader newsroom when needed. This includes workshopping headlines with editors and providing feedback
- Analyze what’s working and make adjustments to strategy based on what we’re seeing
- Ensure our highest priority stories and editorial initiatives reach their target audience, by developing distribution strategies and collaborating with internal marketing, communication, and events teams
- Develop a deep understanding of Vox’s editorial strategy and build relationships with editors, understanding each section’s unique priorities, challenges and needs
- Work with other audience team members on crowdsourcing audience questions and increasing number of stories coming directly from audience engagement
Our take
Whilst magazines and newspapers are not as popular as they once were, digital journalism is alive and well. However, many people feel that digital content is becoming less natural and informative, and instead has become focused on sensationalism and ‘click-bait’ as a means of advertising.
Vox Media publishes media across various digital platforms, focussing on providing insightful and informative journalism through storytelling, commentary, and cultural conversation. Whilst the company's editorial networks are meant for entertainment purposes, they do this through a means that increases awareness and interest of affiliate brands. Generally, their digital content aims to lead readers to subscribe to a podcast, click a link, or purchase a product.
Marketing through digital publishing is nothing new, but Vox Media has approached this with an interesting perspective by focussing on producing content that inspires a reader to follow up on a brand, as opposed to being suggested to do so. This helps the content remain natural and legitimate, as opposed to feeling spammy and pushy. With numerous acquisitions at its back, and a recent and substantial investment in the company, Vox Media will continue scaling its existing brands and operations, as well as securing the resources to continue its ascent into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2015
$200m
SERIES F
Dec 2014
$46.5m
SERIES E
Total funding: $307.7m
Company benefits
- Work from home opportunities
- Comprehensive and inclusive physical and mental healthcare
- 401k program for eligible employees
- Learning and development opportunities
- Employee-assistance programs
- Flexible arrangements depending on job responsibilities
- Generous paid time off
- Expansive parental leave
Company HQ
Dupont Circle, Washington, DC
Leadership
Jim Bankoff
(Chairman & CEO)Jim served as President of Netscape for 2 years before joining Aol as President in 2000. They left after over 6 years to serve as Senior Advisor of Providence Equity Partners and co-found Vox Media in August 2008.
Trei Brundrett
(Senior Advisor)Trei studied at the University of North Carolina before working in Directorship at OzSearch, Mediatruck, Oak Sanderson, and Forward Together. They co-founded Vox Media in 2008, serving since 2017 as COO.
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