SEO Manager, Amazon
Amazon Operations, 12 Month FTC
3 days a week in office
The largest online retailer and technology provider
Job no longer available
The largest online retailer and technology provider
1001+ employees
Job no longer available
3 days a week in office
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- Extensive experience in SEO at digital agency or client-side
- Ability to develop relationships with stakeholders
- Knowledge of Technical SEO, Speed Improvement, Website Migration, UX and Personalisation
- Knowledge of Conversion Rate Optimisation, A/B Testing and Landing Page Optimisation
- Knowledge of Headless CMS
- Knowledge of Content Tagging, YouTube and Video Optimisation, and Schema Mark-up
- Knowledge of Adobe Analytics
- Knowledge of Agile Methodologies, JIRA, GitHub, Asana, etc
- Knowledge of Microsoft Excel, Outlook, Word, Powerpoint, etc
- Knowledge of tools like ScreamingFrog, Google Search Console, Ahrefs, SEMrush, STAT, Crazy Egg, Hotjar, etc
Desirable
- Be an evangelist for organic-first approach to digital marketing
- Have strong basis in SEO and other organic-first initiatives
- Commercially minded with experience converting product innovations or industry developments into tangible solutions
- Have an entrepreneurial mindset and see their division as its own business unit, planning for its growth and future proofing Amazon Operations for continued success
- Demonstrate a curious and positive attitude
- Be solutions focused and forward thinking
- Have capacity to work under pressure and be self-motivated
- Have excellent organisational skills, being able to manage multiple projects at once autonomously
- Be approachable and supportive to all you work with
What the job involves
- Reporting directly into Head of Web Experience, the SEO Manager will have ownership of, and lead SEO strategy and governance for Amazon Operations (EU, MENA and APAC), setting the framework for future success in SEO and beyond
- Shaping and future-proofing our existing SEO proposition
- Understanding how CRO, UX, Performance Content, Digital PR, Web Analytics and CRM all work together to enhance customer experience and customer journey
- Developing best practice for data-driven consumer centric marketing, with a full funnel approach and a strong consideration of online and offline marketing channels to drive organic growth
- Defining innovative and data-driven SEO roadmaps
- Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and help escalate them to drive to resolution
- Enhancing digital assets from a Technical SEO standpoint
- Managing website and CMS migrations
- Setting up reporting frameworks to monitor performance and drive digital efficiencies
- Managing internal and external stakeholder
- Pursue partnerships with new/untapped digital platforms, working with the rest of the marketing team to develop innovative and effective marketing campaigns
- Keeping up to date with the latest industry trends
- Conducting workshops to drive SEO knowledge and best practice
- Being a thought leader in the space, responsible for raising Talent Marketing's profile across Amazon Operations and the wider organisation through case studies, thought leadership pieces, etc
- Working alongside a team of smart, nice people across Talent Marketing and Amazon Operations
Salary benchmarks
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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