Director of Product Marketing, Wolters Kluwer

$189.9-268.9k

Salesforce

Pardot

Demandbase

Expert level

Chicago

More information about location

2+ days a week in office (Riverwoods, IL)

Information services and software solutions

Be an early applicant

Information services and software solutions

1001+ employees

B2BEnterpriseLegalBusiness IntelligenceFinancial ServicesAutomation

Be an early applicant

$189.9-268.9k

Salesforce

Pardot

Demandbase

Expert level

Chicago

More information about location

2+ days a week in office (Riverwoods, IL)

1001+ employees

B2BEnterpriseLegalBusiness IntelligenceFinancial ServicesAutomation

Company mission

To empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.

Job

Company

Role

Who you are

Bachelor’s degree in Marketing, Business, or related field; MBA a plus
12+ years of experience in B2B software marketing, with 7+ years in product marketing leadership roles
Direct people management experience, required
Proven track record of building and leading high-performing product marketing teams
Demonstrable experience developing and executing GTM strategy, segmentation, messaging, and competitive analysis
Ability to influence cross-functional stakeholders and thrive in a matrixed environment
Deep understanding of the software buying cycle, ideally in regulated or complex industries (Tax, Accounting, Legal, or Financial Services a plus)
Marketing tech knowledge - Salesforce, Pardot, DemandBase, preferred
Excellent written and verbal communication skills
Strong executive presence/ability to communicate effectively with leadership

What the job involves

We are seeking an experienced Director of Product Marketing to lead a high-performing team of over 10 product marketers
This individual will own part of the overall go-to-market (GTM) strategy and execution across our Tax & Accounting software portfolio in North America
Reporting to the VP of Marketing, the Director will work cross-functionally with Product Management, Revenue Marketing, Sales, and Customer Success teams to drive growth, customer adoption, and market leadership
Lead and develop a team of product marketing professionals, fostering a high-performance, collaborative, and growth-oriented culture
Own strategy for new product launches, feature enhancements, and market expansions. Ensure alignment across Product, Sales, and Marketing functions
Define positioning, messaging, and value propositions that resonate with customer segments and reflect our differentiated value
Partner closely with Product Management to shape roadmap priorities based on market insights and customer feedback
Collaborate with Revenue Marketing and Sales Enablement to develop compelling campaigns, content, and enablement tools that drive pipeline growth and conversion
Act as a customer and market advocate, leveraging research, competitive insights, and buyer personas to inform strategy and product-market fit
Track and report on product marketing effectiveness and optimize programs to achieve adoption, retention, and growth goals

Application process

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process

Our take

For over 185 years, Wolters Kluwer has been innovating the way professionals and businesses work. The company has expanded to offer a substantial range of services across the Health, Tax & Accounting, Finance, Compliance, and Legal sectors.

While operating across so many sectors comes with an extensive range of competition, Wolters Kluwer serves customers in over 180 countries, which has been managed, in part, due to its 70+ acquisitions. For example, the company has recently acquired leading artificial intelligence technology company Della AI, which will become part of its legal software unit, to further advance its natural language processing capabilities.

The company is currently focused on its 2022-2024 strategy, which is a three-year value elevation strategy aimed at accelerating expert solutions, expanding its reach, and evolving its core capabilities. After delivering on its 2019-2021 strategy (resulting in €4.8 billion in revenues in 2021 alone) Wolters Kluwer is well set to remain on its long-standing path of growth and success.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Glassdoor (3.7)

Company

Company benefits

Hybrid/Flexible Work Environment

Company HQ

Alphen aan den Rijn, Netherlands

Leadership

Nancy McKinstry

(CEO & Chairman of the Executive Board, not founder)

Held various roles at the company before being named CEO in 2003. Current Member of the Board of Directors at various companies including Accenture, Abbot, Russel Reynolds Associates, and Columbia Business School.

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