European Marketing Manager, Zipline
+ Stock Options
Communications and task management solution
Be an early applicant
Communications and task management solution
101-200 employees
Be an early applicant
+ Stock Options
101-200 employees
Company mission
To transform how retail operates by making it easier for employees to do their jobs.
Role
Who you are
- If you're a resourceful, full-stack marketer who thrives in a collaborative, entrepreneurial environment and loves owning projects end-to-end, this is your opportunity to make a real impact
- 8+ years of marketing experience, including significant ownership of regional marketing programs
- Proven success driving pipeline generation in a specific region within a larger B2B SaaS organization
- Experience building marketing and demand generation programs in a new market
- Strong understanding of the local retail landscape, including major players, peak trading periods, verbiage, cultural nuances, and decision-making dynamics
- Partner ecosystem knowledge, with the ability to activate and co-market with key tech partners. Prior relationships are preferable
- Hands-on experience with event and field marketing planning and execution
- Experience with account-based marketing (ABM) approaches and campaigns
- Expertise in content marketing, copywriting, and storytelling
- Proficiency in social media marketing and partner marketing
- Strong background in marketing analytics, reporting, and data-driven decision-making
- History of close collaboration with Sales and SDR/BDR teams
- Deep understanding of frontline and retail operations challenges
- A self-starter mentality, strong problem-solving skills, and the ability to thrive in a fast-paced environment
- Ability to turn ambiguity into scalable, effective marketing programs
- This role will involve occasional travel within Europe (approx. 7–8 trips per year) for trade shows, customer events, and team off-sites
- More about you (bonus skills)
- Previous experience scaling marketing efforts at an international b2b SaaS company
- HubSpot and Salesforce experience
- Paid ads and digital marketing management
- Budget management and optimization
- SEO, landing page development, and conversion rate optimization skills
- Multilingual proficiency (especially major European languages)
- Familiarity with European data privacy regulations (GDPR) and compliance best practices
What the job involves
- We’re looking for our first dedicated marketer in Europe—someone ready to build our regional presence from the ground up
- This is a hands-on, high-impact role where you'll lead everything from campaign launches and events to content creation, vendor management, and performance tracking
- While you’ll be our first boots on the ground in Europe, you won’t be building alone
- You’ll have support from a global team across design, product marketing, and digital demand generation to help execute and scale your strategy
- You’ll also work closely with sales and cross-functional marketing partners to shape our voice and deliver localized, relevant experiences across key European markets
- Plan, prioritize and execute Zipline's marketing programs across Europe, aligning with regional priorities and global strategies
- Lead regional event marketing programs while collaborating with our global events team, including planning and attending conferences, trade shows, and executive dinners, to support pipeline generation and sales goals
- Build and run European partner marketing initiatives, content marketing, and social media campaigns
- Develop regional demand generation strategies to drive awareness, engagement, and qualified pipeline
- Grow lead generation through SEO, content syndication, email marketing, paid programs, and partner activities
- Collaborate with sales and business development teams to align processes, messaging, and lead follow-up strategies
- Own end-to-end execution: strategy development, hands-on execution, reporting, and optimization
- Content localisation and creation capabilities, ensuring all messaging—from case studies, social posts to landing pages—is tailored to regional language nuances, cultural tone, and industry priorities
- Conduct customer and prospect interviews to uncover insights and translate them into impactful narratives
- Analyze and report on marketing program performance and recommend adjustments to optimize impact
- Support global marketing initiatives by contributing ~30% of your time to cross-regional programs
- Build a deep understanding of the market, trends, our prospects, customers, product, competitors, and the buyer’s journey in Europe
- Collaborate with Zipline’s Global Marketing team and wider subject matter experts for support
- Contribute to the scaling of a growth-stage SaaS company into a leading industry powerhouse
- Partner with leadership on the evolution of the European team as regional success builds
Our take
Zipline is a communication and task management platform that helps business HQs across a range of industries to communicate with their field teams. In the modern digitizing landscape, its tools empower staff to increase productivity and boost morale by providing agile communication and engagement solutions, granting the ability to relay true and timely information where it needs to be.
The platform ensures that all communication channels are simplified into a single system. This means employees don't have to coordinate information from different sources - avoiding the loss of, or failure to prioritize, crucial information.
Zipline counts a host of national chains amongst its client base, including Sephora, L.L.Bean, Gap, Hy-Vee, Lush Cosmetics, TOMS and Torrid. As the first solution on the market to combine communication and task management, the company cemented itself as a must-have tool for many businesses, and continues to add more and more different industries to the list of those it serves.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2021
$30m
SERIES B
May 2019
$9.6m
SERIES A
Total funding: $39.6m
Company benefits
- Dental and vision plans
- Wellness allowance
- 401k plan
- Computer accessories and office set up
- Education stipends
- Work from home opportunities
- Health insurance
Company HQ
Outer Sunset, San Francisco, CA
Leadership
Jeremy Baker
(Co-Founder)Experienced Founder and Software Developer, having set up MightyHive and worked at Yahoo! as a Senior Prototyper.
Melissa Wong
(CEO & Co-Founder)Previously worked for 3 years at Horn Group, holding various Sales and Account Management roles. Prior to that, she managed Corporate Communications at Old Navy.
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