Director of Global Paid Media, Sonos
$183-203.3k
Wireless audio experience company
Job no longer available
Wireless audio experience company
1001+ employees
Job no longer available
$183-203.3k
1001+ employees
Company mission
To provide music lovers with the tools to enjoy their favourite sounds anywhere, any time.
Role
Who you are
- 12+ years of experience in digital marketing with a focus on paid media, preferably in consumer goods or technology industries
- Proven track record of developing and implementing successful global paid media campaigns that drive measurable results
- Strong leadership skills with the ability to inspire and motivate a diverse team
- Excellent analytical abilities with a data-driven approach to decision-making
- Experience with forecast, site-to-site and marketing mix modeling
What the job involves
- Reporting directly to the Chief Marketing Officer, the Director of Global Paid Media will lead the development and execution of our global paid media strategies, including social, to enhance brand awareness, drive customer acquisition, foster engagement, and boost retention across diverse global channels
- You will oversee a team of skilled marketers and collaborate closely with cross-functional teams to execute, optimize, maximize ROI, and elevate the overall performance of our digital marketing initiatives
- Develop and implement a comprehensive global paid media strategy aligned with business objectives and market trends
- Manage an advertising budget efficiently across multiple regions and platforms, ensuring optimal ROI
- Lead and mentor a team of digital marketing professionals, providing guidance and fostering a culture of innovation and excellence
- Collaborate cross-functionally with internal teams including Brand Marketing, E-commerce, Product Marketing, and Analytics to ensure integrated campaign strategies
- Conduct in-depth analysis of campaign performance, leveraging data to refine targeting, creative, and bidding strategies
- Stay abreast of industry trends and emerging technologies to drive innovation in paid media strategies
- Establish strong relationships with external agencies and media partners to maximize campaign effectiveness and negotiate favorable terms
Our take
Sonos is a highly reputed global manufacturer of top tier speakers. Since being founded in 2002 it has become a market leading audio product brand, partnering with over 100 music service companies and putting products in nearly 11 million households worldwide.
Sonos' strong brand reputation has seen it carve out space in a competitive market alongside giants like Amazon and Alphabet, who are similarly targeting the connected audio home market. Sonos have perhaps been smart in keeping their product selection relatively modest, focusing instead on strategic partnerships that embed their products across different markets. They are, for example, partnered with Audi to provide their first in-car sound system.
As companies began adopting remote and hybrid work, Sonos benefitted from a period of increased consumer focus on refitting the leisure and work facilities of their homes. This includes speakers and smart speakers, which account for the vast majority of Sonos revenue. This trend is only set to continue, with the global home audio market expected to exceed $70 billion by 2030. As a market leader, Sonos is in good stead to continue its sustained growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2013
$25m
LATE VC
Jun 2012
$135m
SERIES F
Total funding: $227m
Company HQ
Lower State, Santa Barbara, CA
Leadership
Tom Conrad
(CEO)Tom has been part of Sonos since 2017, becoming CEO in 2025. Previously, he was the CEO of Zero Longevity Science and the CPO of Quibi.
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