Data Analyst, Zynga
Player Success
$77.1-123.4k
Social game developer
Open for applications
Social game developer
1001+ employees
Open for applications
$77.1-123.4k
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- Fluent in SQL; Intermediate experience with programming in Python
- Adept in at least one visualization tool such as Tableau
- Experience in CRM or sales analytics is helpful
- Demonstrated experience with some or all of the following: data mining, optimization, experimental design, computational analytics, and reporting
- Ability to work effectively in a fast-paced environment with changing priorities
- Strong written and oral communication skills
- 2+ years of work experience in data analytics or data science roles
- BS in Computer Science, Math, Statistics, Economics, or other quantitative field; Masters, MBA or PhD preferred
What the job involves
- Zynga’s Data Science and Analytics team uses our unique and expansive data to model and predict user behavior, making our games more personalized and more fun to play!
- Here’s where you would come in: The Player Success Org (PSO), tasked with improving player engagement and managing a healthy relationship with our most valued players, is a critical function to the day-to-day operations of Zynga
- You’d be expected to work with key stakeholders within the PSO to identify critical data dependencies, and devise solutions for them in the form of efficient data modeling, succinct reporting, timely investigations, and proactive insights
- Based on the problem at hand, you’d be expected to collaborate with Game and Central Analytics as per requirement to ensure complete horizontal alignment as well as standardized practices
- Work with large amounts of data to find opportunities to improve the player experience and present insights on optimal VIP outreach strategies, by finding statistical causation between campaigns, sweepstakes, outreach programs across various regions, demographics, and channels
- Develop clear narratives from data using visualization tools that capture VIP engagement & health, player support, and campaign stats
- Extend support to the Player Support team to identify improvement opportunities in customer satisfaction, while optimizing for internal costs
- Collaborate with game analysts and product managers to better quantify the impact of PSO’s campaigns on overall game performance and find opportunities to improve VIP engagement by leveraging in-game and external synergy
- Provide adhoc support to account managers and senior stakeholders in measuring the effectiveness of off-beat campaigns, joint collaborations, and sweepstakes
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across 175 countries and regions and over 80 million monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. Notable recent activity includes a collaboration with BBC Earth ahead of 2024's Earth day, and grant to develop actionable push notifications that enable gameplay without entering the application.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Leadership
Mark Pincus
(Chairman)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
Salary benchmarks
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