AllTrails provides an 'outdoor platform' which uses crowdsourcing to recommend routes for hiking, biking, and running across over 100 countries. The trail maps provided are detailed and tagged to specify essential information such as experience level, length, and accessibility standards. Over 9 million individual contributors have reviewed or added trails to date.
The AllTrails platform offers free access to its online navigation features, with the option to upgrade to the paid version in order to download maps for offline use, which allows it to cater for both casual users and outdoor enthusiasts. Whilst other crowdsourced outdoor platforms do exist, like Komoot and Cairn, they have not seen the same rapid uptick in users that AllTrails has - showing that the app is doing something right.
AllTrails has received significant funding in the past, which has fuelled global expansion and hiring efforts, broadening the platform's reach. In 2023, the company partnered with Sleep Inn, a hotel brand known for its proximity to top outdoor destinations. This collaboration will allow people to scan a QR code in the lobby to access AllTrails' nearby routes, exposing the app to guests at Sleep Inn's 550 locations.
Steph
Company Specialist at Welcome to the Jungle
