Senior Product Manager, Comscore
Proximic by Comscore
$150-165k
More information about location
Omnichannel advertisement measurement platform
Posted today
Omnichannel advertisement measurement platform
1001+ employees
Posted today
$150-165k
More information about location
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- We're looking for someone who thrives on tackling complex problems, can quickly adapt to evolving priorities, and is excited about using cutting-edge tools like AI and rapid prototyping to amplify their impact and articulate product vision
- 5+ years of product management experience, with at least 3 years focused on AdTech, MarTech, or data platforms
- Strong understanding of the programmatic advertising ecosystem, including DSPs, DMPs, and data targeting
- Experience with user-facing products and platforms, with a focus on usability and customer experience
- Strong problem-solving mindset with enthusiasm for tackling complex challenges
- Experience in at least one of these areas: user-facing products with a focus on UX, or data product management
- Excellent communication skills with the ability to translate complex technical concepts to non-technical stakeholders
- Comfort with modern product development tools and methodologies, including AI-assisted workflows
- Bachelor's degree in a relevant field or equivalent experience
Desirable
- Experience at the intersection of data products and user experience design
- Knowledge of audience data, cookieless/ID-free targeting solutions, and privacy regulations
- Experience with rapid prototyping tools to communicate product vision
- Background in programmatic buying, planning, or digital media strategy
- Experience working directly with DSPs like The Trade Desk, DV360, or similar platforms
- Demonstrated ability to thrive in fast-paced environments with shifting priorities
- History of successfully leading cross-functional initiatives and influencing stakeholders
- Track record of mentoring junior product managers and developing team capabilities
What the job involves
- Come join the Proximic by Comscore team, a high growth startup within Comscore focused on programmatic targeting! Our team is relentlessly pursuing how to change the world of programmatic advertising by turning existing targeting solutions on their head and leading the industry with new technologies without sacrificing privacy
- Our innovative approach includes both ID-based and rapidly growing ID-free solutions that help advertisers reach their target audiences effectively while respecting consumer privacy. We are passionate about helping brands, publishers and ad platforms to reach the right audiences while maximizing ROI in new innovative ways
- We are seeking an experienced Senior Product Manager to lead our demand-side product strategy and execution
- This role will be responsible for our full demand-side product suite, which includes how advertisers and agencies interact with our data across all touchpoints - from off-the-shelf segments in DSPs to our self-service Proximic Activation Platform where customers build custom segments
- You'll thrive on tackling complex problems, adapt to evolving priorities, and use cutting-edge tools like AI and rapid prototyping to amplify your impact and articulate product vision
- As the senior leader representing demand-side customers within our product organization, you'll collaborate across teams to ensure our solutions drive adoption and revenue growth while meeting evolving market needs
- Product Development & Management
- Drive product strategy and execution across all demand-side touchpoints, including our front-end platform and data offerings as they appear to advertisers
- Define clear product requirements, prioritize features, and collaborate with analytics and engineering to deliver high-quality product enhancements
- Establish metrics and KPIs to measure product performance and user adoption
- Gather and analyze user feedback to inform product decisions and improvements
- Use AI tools and rapid prototyping to accelerate ideation and communication of product concepts
- Develop a deep understanding of different customer segments and how their needs vary based on their interaction model with Proximic
- Lead the vision and strategic roadmap for our entire demand-side offering, including identifying new market opportunities and potential partnerships
- Make high-impact decisions on product direction that align with company objectives and growth strategy
- Understand and lead our ID-free strategy implementation for demand-side customers, a key growth area for the company
- Collaborate with technical teams to ensure seamless data delivery and activation through partner platforms
- Stay current on industry trends, competitive offerings, and emerging technologies in the AdTech ecosystem
- Work effectively with DSP partners like The Trade Desk to optimize integration of Proximic's offerings
- Serve as a subject matter expert on demand-side programmatic targeting and audience strategies
- Anticipate market shifts and proactively evolve our product strategy to maintain competitive advantage
- Collaborate effectively within our product team, partnering closely with the Supply-side and Data product pillars
- Partner with Account Management and Sales teams to understand client needs and gather feedback
- Work with Analytics to develop insights that drive product decisions and improvements
- Coordinate with Marketing to develop materials that showcase our capabilities to the market
- Influence cross-functional stakeholders and executives on product strategy and priorities
- Mentor junior product team members and provide guidance on complex product challenges
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analyzing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company HQ
Hunter Mill District, Reston, VA
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
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