Vice President of Brand, Harry's
Flamingo
$250k
+ Equity
2+ days a week in office
Men's grooming brand
Job no longer available
Men's grooming brand
201-500 employees
Job no longer available
$250k
+ Equity
2+ days a week in office
201-500 employees
Company mission
To offer high quality shave, body, hair, and skin care products at an exceptional value.
Role
Who you are
- Exceptional leader in high growth fluid environments: You’ve proven that you can lead talented, dynamic teams in high growth environments with limited structure. You can attract world class talent, coach them to achieve their potential, drive high degrees of collaboration against a compelling and shared vision and ensure they are focused on the most important parts of the business
- You are highly agile, can operate in an environment where plans can shift dynamically and can drive to order and thoughtful prioritization in situations with imperfect information. Able to adapt leadership style to different people and situations, with a thoughtfulness on coaching and mentoring to help talent grow
- Highly empathetic: Deeply understand your team, your customers, your cross-functional partners and your stakeholders. You put yourself in their shoes, you appreciate them, you want to learn about them and what motivates them and take action to improve their experiences and get the best out of them. You drive team engagement and engender tremendous loyalty
- Intuitive marketer: You intuitively get customers and what makes them tick and can build inspiring brands and develop creative ideas to improve on customers experiences and motivate customers to take desired actions. You appreciate that brands are built through hundreds of decisions and thousands of details that impact customer experience and you hold brands to the highest standards, ensuring that they clearly deliver on their promise to their target customers
- Customer obsessed: You deeply care about your end customers and will do anything you can to make them happier. You are focused on removing friction from their experiences. You know them intuitively and go beyond just giving them what they want in order to truly delight them
- Great design sensibility: You appreciate great design. You bring good taste into your work. You motivate and inspire the team with interesting examples of beautiful design in the world. You’ve proven you can push brands and differentiate them by inspiring great design
- Clear communicator: You can synthesize the most complex problems into clear ideas and tailor messages and communicate clearly to diverse audiences. You also go out of your way to explain things to people so they understand your thinking and can learn from it
- Omni-channel thinker: You intuitively understand how direct-to-consumer and retail channels work and you can learn quickly to fill in any gaps. You embrace change and can continuously learn and evolve your brand to innovate and stay at the forefront
- Results oriented: Set clear, and ambitious goals, and hold yourself and your team to the highest standard to achieve those goals. Able to distill complex facts into clear strategy and recommendations. Proven track record of building a high growth omni-channel commercial roadmap and managing the P&L
- Take your work seriously, but not yourself too seriously
What the job involves
- You will report to the President of our Personal Care Division and be an important leader across all of Harry’s Inc, collaborating with other leaders, mentoring people across the team and helping to set vision and strategy for the broader enterprise
- Recruit world class talent and support them in growing into their full potential
- Lay out inspiring and clear vision for the brand and team and ensure the team understands how their work ladders to the vision
- Be decisive, consistent and accountable -- make difficult decisions quickly and consistently, and set clear standards by which you hold yourself and your team accountable.
- Communicate clearly to the team and to cross-functional stakeholders
- Make thoughtful, consumer centric and tasteful decisions that push the brand forward and explain the context for those decisions so the team learns with you
- Thoughtfully prioritize the most important activities and actively deprioritize others, in order to ensure focus
- Lead with action and “walk the walk” as an unquestionable role model of our values
- Act as a strong cross-functional partner who is deeply invested in learning and supporting teams across the company
- Drives collaborative business plans with heads of DTC and retail to ensure alignment on goals for the brand, proper resourcing and bets across channels to support brand goals
- Build a culture of mutual understanding across the brand team and partner teams (DTC, retail, R&D and supply chain) to understand each other's priorities and how they dovetail with each other. Teach the team to thoughtfully escalate when conflicting priorities are unclear.
- Build trust with cross-functional leaders by being reliable, clear, transparent, open-minded, and flexible (and mandating the same behavior from the team). Be a role model for this behavior.
- Maintain an Enterprise mindset and always focus on enabling all teams to do what’s best for the enterprise overall
- Partner closely with the DTC team on growth marketing executions. Define brand guidelines, review and ideate on creative, glean clear insights from what customers respond to and understand what drives performance
- Mentor others across the organization - beyond your team
- Own and evolve brand positioning, guidelines and core customer targets and ensure actions ladder to the positioning, build on each other and reinforce brand equity
- Build future product architecture and product innovation plans for the brand that align to the positioning and positively impact the lives of our customers. Drive clarity across the organization on what categories we invest in and laddering those investments to clear KPIs and financial goals
- Be the voice of the customer, develop plans to improve customer experience and satisfaction across the business and ensure customer-centric approach to decision-making across all areas of the business
- Oversee the development of major creative campaigns for our core products and brand. Drive decision on campaign goals, support the team in writing inspiring briefs, allocate budget to drive those ideas forward, engage with agencies and internal teams to ensure we achieve desired outcomes.
- Think innovatively. Challenge convention and continue to drive the Harry's brand to push boundaries and delight customers in new ways.
- Bring strong taste and design sensibility to the brand pushing the team to stay true to brand principles around clean design and pushing the brand to continue to elevate it’s aesthetic in an approachable way
- Develop and own a clear and strategic omni-channel commercial roadmap, including:
- Clear KPIs for the brand
- Stakeholder alignment across DTC, Retail, R&D/Design
- Detailed plan of execution, including team, resourcing, cross-functional dependencies, timelines and costs
- Develop detailed marketing plans that will efficiently lift revenue, profitability, and brand love
- Balance short-term financial goals with medium and longer-term brand needs and growth plans
- Own results and drive accountability for yourself and every level of the team
Our take
Harry's shot onto the scene in 2012 with the simple idea of great razors at fair prices. And at a time when buying blades felt like taking out a small loan, Harry's built a direct-to-consumer brand that made men's shaving feel modern and affordable. So, what started as an online upstart quickly grew into a serious player, landinow on the shelves of major retailers and one of the best known names in men's grooming.
The road hasn't been entirely smooth as in 2020, a planned billion-dollar sales to Edgewell Personal Care (the owner of brands like Schnik) was blocked by the Federal Trade Commission on competition grounds. At the time, this looks like a major setback, however, it have Harry's the room to keep building on its own terms. Instead of folding into a legacy giant, the company doubled down on growth, raised fresh capital and continued to expand its reach in retail and product lines.
Now, the company isn't just a small startup taking on the razor establishment. It has broadened its grooming range well beyond blade, built a loyal customer base, and proved it can compete both online and in-store. What began as a challenger brand has evolved into a mainstay of the men's personal care aisle.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company HQ
Hudson Square, New York, NY
Leadership
Andy Katz-Mayfield
(Co-Founder)Andy is also the co-founder of Mammoth Brands where he has served as the Co-CEO since 2012.
Jeffrey Raider
(Co-Founder)Jeffrey co-founded Mammoth Brands alongside Andy where he serves as the Co-CEO. He is also the co-founder of Warby Parker.
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