Marketing Data Scientist, Applovin
$107-161k
Marketing platform for app developers
Open for applications
Marketing platform for app developers
501-1000 employees
Open for applications
$107-161k
501-1000 employees
Company mission
To grow the mobile app ecosystem.
Role
Who you are
- AppLovin is looking for an intellectually curious, highly adaptable, and quick-learning Marketing Data Scientist to join our Product Partnerships team
- Master's degree (or equivalent) in a quantitative discipline (e.g., Data Science, Statistics, Economics, Behavioral Science, Computer Science)
- 2+ years of relevant experience in data analysis, statistical methods, or quantitative research
- Proficiency in analyzing and manipulating data sets using tools like Python, SQL, R, MATLAB, or Hive
- Strong ability to communicate technical concepts clearly to a non-technical audience through concise story-telling
- A proactive, curious mindset with a passion for continuous learning and adapting quickly in a dynamic environment
- Excellent problem-solving skills and the ability to rapidly grasp complex concepts
Desirable
- Internship or professional experience related to eCommerce or digital advertising
- Exposure to industry measurement methodologies (e.g., attribution models, incrementality testing, geolift)
- Familiarity with machine learning techniques applied to marketing measurement
- Genuine passion for AppLovin’s mission and online advertising ecosystem
What the job involves
- In this role, you will learn and drive measurement strategy, help demonstrate the ROI and value of our platform, and develop best practices that accelerate growth for both our clients and our eCommerce advertising business
- Reporting directly to the Head of Product Partnerships, you'll collaborate closely with research science, engineering, product, business development, and analytics teams, making a tangible impact from day one
- Support client teams in developing strategic initiatives and "learning agendas" to enhance business outcomes through innovative measurement techniques
- Assist internal and external stakeholders in adopting robust measurement practices to improve advertising effectiveness
- Participate in designing tests and analyzing complex data sets to evaluate advertising effectiveness, covering direct response and brand impact
- Conduct exploratory analysis and custom studies to assess marketing strategies, delivering clear insights for practical business applications
- Collaborate cross-functionally (Product, Engineering, Business Development, Marketing) to identify opportunities for new features, products, and strategic partnerships
- Translate complex data analyses into clear, actionable insights for diverse stakeholders through concise communication and compelling storytelling
- Contribute to developing white papers, thought leadership, and educational content related to measurement strategies and performance marketing
- Learn to educate clients, agencies, and industry stakeholders about AppLovin's advertising, measurement, and research capabilities
Our take
AppLovin operates a mobile ad network that helps advertisers target and deliver personalized ads to people who are similar to their existing user base. The company builds and acquires free-to-play mobile games and sells advertising space. Collectively, its portfolio attracts over tens of millions of users each day.
By 2026, the gaming industry is projected to be worth over $320B, and AppLovin commands a significant slice of this, with tools for building, monetizing and marketing apps towards increasing revenue for its users. The business has been profitable for some time and has received considerable investment, highlighting the potential that investors see in its product. It has also bolstered its offerings through numerous acquisitions, like German ad network Moboqo and Wurl, a high-growth software platform in the CTV market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2018
$400m
GROWTH EQUITY VC
Jul 2014
$4m
SEED
Total funding: $408.1m
Company benefits
- Free medical, dental, and vision insurance
- Wellness stipend each paycheck
- Onsite gym & full-service cafe at PA HQ
- Phone bill covered for business usage
- Employee assistance programs
- Subsidized public transportation
- Flexible vacation time
- Equity
- 401k matching, life and disability coverage
- Team centric events
Company HQ
Palo Alto, CA
Leadership
Adam Foroughi
(Co-Founder & CEO)Began his career as a derivatives trader. Over the next decade, he applied this knowledge to adtech at three companies he founded: Lifestreet Media, Social Hour, and AppLovin.
Andrew Karam
(Co-Founder & VP Product)Began his career in pharmaceutical research. He has since co-founded three different companies in the adtech space including StylePage and Social Hour, which sold to Playphone in 2012.
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